Mr. Clean Throws Back to His Roots with a Revamped Jingle TV Spot
July 01 2016 - 9:00AM
Business Wire
Classic 1959 Jingle Transcends Generations and
Returns with a Modern Twist for the Millennial Household
Today, in a nod to #FlashbackFriday, ‘50s pop culture icon, Mr.
Clean, reminds people of where he started with a reimagined version
of his trademark jingle. Since 1959, Mr. Clean, with his bald head,
big muscles, white T-shirt and sparkling gold hoop earring, has
been the face of cleaning. As the need for cleaning at home spans
generations, so does his jingle. The catchy tune will be introduced
to a new generation, as the brand launches new “Jingle” TV
spots.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160701005050/en/
This July 1, in a nod to
#FlashbackFriday, Mr. Clean throws back to his roots with a
revamped jingle TV spot. (Photo by Leo Burnett Canada for Mr.
Clean)
With :30 and :15-second versions in both English and Spanish,
the jingle is sung throughout various home settings to demonstrate
that the product works so well, it’s versatile enough to go
anywhere in the home, all in a way that’s relatable and memorable.
Truly the cleaning icon so tough, you can take him everywhere, the
Mr. is shown helping to make the cleaning process easier with
people from all walks of life – from dads and babies, to rock
musicians and dogs – and ends with classic black and white footage,
throwing it back to the original ’59 version.
“Not only is Mr. Clean the original all-purpose cleaner, but
he’s the iconic character that earned his way into consumers’
hearts, minds and lives,” said Kevin Wenzel, Associate Brand
Director, NA Surface Care, P&G. “Having made such an impression
as one of P&G’s oldest and most recognized jingles, we wanted
to give this uniquely ownable and relatable song a modern twist for
today’s consumers. Our inspiration was to renew it to bring the
ear-catching tune into today’s millennial households.”
After making his national debut in 1959, Mr. Clean became the
top household cleaner in the country in just six months.
Self-taught musician and advertising pro Tom Scott Cadden penned
and tape-recorded the classic Mr. Clean jingle, which was an
integral part of the original TV launch that featured the
now-familiar bald-headed character in a muscle shirt drawn by
artist Richard Black in 1957.
The new TV spot, available in :30, :15 and Spanish language
versions, was created by Leo Burnett Canada and produced by Skin
and Bones, Against All Odds, Eggplant Productions and The Big
Picture. To see the new TV spot, visit
https://youtu.be/K9lsVoxfOzc.
From removing scuff marks and dirt, to cleaning grime off
bathroom floors and removing stains from outdoor furniture, Mr.
Clean is so tough, you can take him anywhere! For more information
on the Mr. Clean family of products, visit www.mrclean.com,
www.facebook.com/mrclean, www.twitter.com/realmrclean, or
www.youtube.com/mrclean.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20160701005050/en/
Citizen RelationsChelsea Levy (US),
213-996-3808Chelsea.Levy@citizenrelations.com
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