P&G ProfessionalTM Survey Reveals that Despite Economic Optimism, More Cleaning Industry Managers Report Pressure to Reduce L...
February 02 2016 - 7:00AM
Business Wire
The results are in and according to cleaning managers across the
country, 44 percent agree the recession is over, up five percent
from last year's results. This is one of many interesting facts
resulting from the 2015 Cleaning Industry Insights
Survey, released today by P&G ProfessionalTM, the
away-from-home division of Procter & Gamble. The annual study
reveals observations from cleaning industry professionals and key
decision makers across Commercial, Healthcare,
Hospitality/Lodging and Food Service sectors.
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View the full release here:
http://www.businesswire.com/news/home/20160202005154/en/
Respondents say that they expect their sector to grow over the
next year, a result that has stayed consistent year over year, with
76 percent of all respondents agreeing in 2015 and 77 percent in
2014. Within Food Service, a full 85 percent of cleaning managers
expect their business to improve over the next year, up six percent
from 2014 (79 percent).
However, while many cleaning managers are optimistic about the
future growth of their business, the number of managers under
pressure to keep operating costs down has increased five percent
from 2014, to 78 percent. Managers in Healthcare reflected the
largest increase in cost pressures, up 11 percent over 2014,
although they recorded the lowest overall percentage by sector (76
percent).
“With labor costs accounting for almost half of overall
operational costs, it is understandable that cleaning managers want
effective products that get the job done right the first time,
reducing the time it takes to thoroughly clean,” said Paul
Edmondson, P&G Professional Americas Commercial Director. “Our
multipurpose cleaning and disinfecting products are not only highly
effective, they’re also very simple to use, so employees can
eliminate steps and still get the job done right the first time.
This helps our customers simplify training, reduce rework and
reduce overall operating costs.”
Efficiency Is Key
Most managers (76 percent) report keeping costs down by finding
ways to be more efficient and only 15 percent say that they would
prefer to raise prices for customers or clients. Almost half of all
cleaning industry professionals report both retaining staff and
reducing turnover (47 percent) and training staff (47 percent) are
some of the top ways they have become more efficient in 2015, a
significant 12 and 11 percent increase over last year,
respectively.
Cleaning managers in the Healthcare and Hospitality sectors saw
an even larger spike in retaining staff and reducing turnover as a
way of being more efficient, with 50 percent of cleaning managers
reporting these increases, 18 and 19 percent increases over 2014,
respectively.
“P&G Professional offers streamlined solutions specifically
designed for each of our customer segments. This includes a team of
dedicated service technicians, as well as easy-to-understand
training, which can help businesses and managers be more
economically efficient,” Edmondson continued.
- Similar to 2014, more than half of
managers across industries cite products that get the job done
right the first time (51 percent) as the number one most helpful
factor for performing cleaning services.
- High quality/effectiveness (39 percent)
and versatility of use (33 percent) also continue to stand out when
it comes to defining value with regard to cleaning products, as
opposed to low-price point at only 14 percent.
- Product performance and ease of use
also ranks highest (42 percent) for managers when deciding what to
purchase.
Customers Reign Supreme:
- For the fourth consecutive year,
cleaning industry professionals rank keeping customers satisfied
(34 percent) as the top priority for their business, above growing
the business (21 percent) and making a profit (16 percent).
- Customer dissatisfaction or complaints
(52 percent) also tops the list of concerns about cleaning and
disinfection when it comes to their business overall.
- Keeping Bathrooms Clean: Bathrooms
again rank as the area where cleanliness is viewed as being most
important to customers (34 percent).
The P&G Professional 2015 Cleaning Industry Insights Survey,
based on responses from 400 cleaning industry professionals and key
decision makers, was conducted online (in English) in partnership
with Ipsos Public Affairs in 2015 and these are some of its
findings. The precision of Ipsos online polls are measured using a
credibility interval. In this case, the poll has a credibility
interval of plus or minus 5.6 percentage points the general
population. For the full report, visit:
http://ipsos-na.com/news-polls/pressrelease.aspx?id=7119. P&G
Professional released its first Cleaning Industry Insights Survey
in 2011.
About Procter & Gamble Professional
P&G Professional is the away-from-home division of Procter
& Gamble, serving the foodservice, building cleaning and
maintenance, healthcare, hospitality, food/drug/mass, and
convenience store industries. P&G Professional offers complete
solutions utilizing its parent company's scale, trusted brands and
strengths in market and consumer understanding. P&G
Professional features such brands as Dawn®, Mr. Clean®, Comet®,
Spic and Span®, Bounty®, Safeguard®, Febreze®, Swiffer®, Tide®, and
its own brand, P&G Pro Line®. Please visit http://www.pgpro.com
for the latest information about P&G Professional's solutions
and services.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20160202005154/en/
Citizen Relations for P&G ProfessionalMolly Crabill,
949-614-6156molly.crabill@citizenrelations.com
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