Head & Shoulders Announces New York Giants Wide Receiver Odell Beckham Jr. as New Brand Ambassador and “Heir to the Hair”
August 28 2015 - 9:00AM
Business Wire
Head & Shoulders®, official shampoo of the National Football
League (NFL), announced today that New York Giants wide receiver
Odell Beckham Jr. is kicking off the season as their newest hair
ambassador. Odell joins retired Pittsburgh Steeler, Troy Polamalu,
whose hair and scalp reached legendary status with Head &
Shoulders over the last six years, paving the way for Odell’s hair
and scalp – and shoulders – to achieve greatness.
This Smart News Release features multimedia.
View the full release here:
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NEW Head & Shoulders Ambassador Odell
Beckham Jr. (Photo: Business Wire)
“I’m honored to be chosen as the new Head & Shoulders hair
ambassador. It’s an iconic brand that I trust to take care of my
hair and scalp. Troy Polamalu and his legendary hair have left a
big helmet to fill, but I’m ready to take on this role and join the
Head & Shoulders family,” said Beckham Jr.
Recognized for his great football talent, as well as his iconic
hair and unique sense of style, Odell was a natural fit for the
brand. Odell rose to superstardom last season, winning Offensive
Rookie of the Year and an ESPN ESPY Award for his famed one-handed
catch. How is he preparing for his second NFL season? With
confidence and no distractions. “Thanks to Head & Shoulders, I
know my hair and scalp are healthy, so I can stay focused on the
field and perform my best,” said Beckham Jr.
Starting today, fans can see Odell in his first ad for Head
& Shoulders on the brand’s YouTube channel. The ad
highlights Odell’s shoulders and all that he carries on them:
hopes, dreams, his reputation, and the admiration of his fans. His
shoulders were made to carry greatness – not dandruff.
For more information on what Odell is up to this NFL season with
Head & Shoulders, check out @HeadShoulders on Twitter and visit
the Head & Shoulders Facebook page.
About Head & ShouldersWith 50 years of proven scalp
care technology and success, Head & Shoulders continues to be a
trusted daily grooming staple of professional athletes as the
Official Shampoo of the National Football League. Check out
@HeadShoulders on Twitter throughout the NFL season for live
updates and exclusive content and grooming tips from Odell Beckham
Jr.
About Procter & GambleP&G serves consumers around
the world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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version on businesswire.com: http://www.businesswire.com/news/home/20150828005056/en/
Marina Maher CommunicationsMadeleine Spagnola,
212-485-6271mspagnola@mahercomm.com
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