Aurify Brands Selects PAR Technology’s Cloud-Based Brink POS® Software and EverServ® 7700 Terminals for All Businesses
September 20 2016 - 7:30AM
Business Wire
ParTech, Inc. (PAR), a leading global provider of point-of-sale
(POS) and food safety solutions to the restaurant industry and
wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR),
announced today that Aurify Brands has selected PAR's Brink POS®
Software and PAR EverServ® 7700 Terminals for their 21 restaurant
locations, with plans to install in all new stores, including a new
brand, “Make Sandwich,” scheduled to open in Union Square,
Manhattan, NY in October. Aurify’s businesses today include Melt
Shop, The Little Beet and The Little Beet Table, Fields Good
Chicken, and Five Guys Burgers and Fries.
Aurify Brands experienced frequent system crashes with their
previous iPad-based POS solution, which strained IT resources and
in-store management and, most importantly, negatively affected the
customer experience. After an extensive search to replace their
existing technology, Aurify chose to deploy a cloud-based POS
solution from a reputable industry provider that could meet their
unique requirements as a multi-store, multi-brand business.
"After a long process of vetting dozens of different POS
solutions on the market, based on PAR’s reputation as a leading
solution provider, we decided to do a beta test at our Fields Good
Chicken locations," said Josh Morgan, Operating Partner at Aurify
Brands. "We ran a nine-month pilot to confirm that the PAR solution
with Brink POS, EverServ® terminals and a Kitchen Video Solution
could meet our needs company-wide. They have exceeded our
expectations."
The cloud-based software solution has enabled Aurify to
eliminate the inconsistencies of a Wi-Fi based POS system, their
leading point of failure in the restaurant while easing menu
management and configuration across multiple brands. The Brink
Kitchen Display Solution (KDS) has improved kitchen efficiency
enabling staff to serve their guests faster as well as providing
increased visibility to their operations, in real-time.
“We are pleased to have been selected as a technology partner by
Aurify Brands; a company that has built a culture around
recognizing opportunities to build ideas into businesses and
businesses into brands,” said Karen E. Sammon, President and CEO of
PAR Technology Corporation. "The flexibility and ease of deployment
that the cloud-based design of Brink POS can provide is a great
match for their unique business plan to continue to invest and grow
original concepts that create memorable customer experiences. Brink
continues to attract customers of all sizes and demonstrates the
scalability of this nextgen technology. Whether an owner/operator
has two locations or thousands of locations, Brink is the
cloud-solution specifically designed to efficiently manage
restaurant operations, including point-of-sale, loyalty, multi-unit
management and enterprise reporting."
ABOUT AURIFY BRANDS
Aurify Brands originally began as Five Points Partners (“FPP”),
founded in 2003, with a singular focus: to build or acquire
multi-unit national franchise networks. FPP started with one Subway
restaurant in Walton, NY and grew to 18 Dunkin’ Donuts, 10
Baskin-Robbins, and in 2006, acquired the right to develop up to 30
Five Guys Burgers locations. Aurify Brands was formed in 2010 to
identify unmet market needs that can be filled with original
concepts developed, acquire existing companies with high, yet
unrealized, brand potential, and to continue developing multi-unit
franchise concepts with stand-out brand characteristics.
ABOUT PAR TECHNOLOGY
PAR Technology Corporation's stock is traded on the New York
Stock Exchange under the symbol PAR. PAR’s Hospitality segment has
been a leading provider of restaurant and retail technology for
more than 30 years. PAR offers technology solutions for the full
spectrum of restaurant operations, from large chain and independent
table service restaurants to international quick service chains.
Products from PAR also can be found in retailers, cinemas, cruise
lines, stadiums and food service companies. PAR’s Government
Business is a leader in providing computer-based system design,
engineering and technical services to the Department of Defense and
various federal agencies. For more information, visit
https://www.partech.com/ or connect with PAR on Facebook and
Twitter.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160920005425/en/
PAR Technology CorporationChristopher R. Byrnes,
315-738-0600 ext. 6226cbyrnes@partech.com
PAR Technology (NYSE:PAR)
Historical Stock Chart
From Mar 2024 to Apr 2024
PAR Technology (NYSE:PAR)
Historical Stock Chart
From Apr 2023 to Apr 2024