MetLife, Inc. (NYSE: MET) today announced that it won the Innovation Award for its Advanced Data Analytics (ADA) efforts in the Asia Insurance Technology Awards (AITA) 2015.

Technology innovation is disrupting industries on a huge scale. For the insurance industry, this has resulted in the creation of new opportunities to differentiate and to better serve its customers. MetLife is committed to delivering a truly customer-centric experience through its digitalized business model and its powerful data analytic capability.

“We are very proud that our innovations in technology and data analytics have been recognized at the Asia Insurance Technology Awards 2015,” said Mr. Chris Townsend, President of Asia, MetLife. “MetLife is dedicated to understanding our customers and their preferences. We believe that advanced data modelling and behavioral economics will help provide a holistic knowledge of what drives value for our customers.”

With this commitment at the core of MetLife’s business, MetLife Asia established the Center of Excellence for Data Analytics (COEDA) in July 2014 staffed with data scientists. “We’re transforming big data into customer insights that enable us to deliver better, more personalized service,” said Ralph Brunner, Chief Marketing Officer, Asia, MetLife, who leads the ADA program. “This is driving double-digit increases in customer purchase behavior as we better identify and serve their true needs and wants."

The Asia Insurance Technology Awards are jointly held by Celent, a research and consulting firm focused on the application of information technology in the global financial services industry, and the Asia Insurance Review. Established in 2010, the awards recognize excellence and innovation in the use of technology within the insurance industry in the Asia Pacific Region.

About MetLife

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the largest life insurance companies in the world. Founded in 1868, MetLife is a global provider of life insurance, annuities, employee benefits and asset management. Serving approximately 100 million customers, MetLife has operations in nearly 50 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com.

MetLife, Inc.Eunice Cheng, +852-9277-0859

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