MetLife Wins the Innovation Award in the Asia Insurance Technology Awards 2015
September 02 2015 - 5:35AM
Business Wire
MetLife, Inc. (NYSE: MET) today announced that it won the
Innovation Award for its Advanced Data Analytics (ADA) efforts in
the Asia Insurance Technology Awards (AITA) 2015.
Technology innovation is disrupting industries on a huge scale.
For the insurance industry, this has resulted in the creation of
new opportunities to differentiate and to better serve its
customers. MetLife is committed to delivering a truly
customer-centric experience through its digitalized business model
and its powerful data analytic capability.
“We are very proud that our innovations in technology and data
analytics have been recognized at the Asia Insurance Technology
Awards 2015,” said Mr. Chris Townsend, President of Asia, MetLife.
“MetLife is dedicated to understanding our customers and their
preferences. We believe that advanced data modelling and behavioral
economics will help provide a holistic knowledge of what drives
value for our customers.”
With this commitment at the core of MetLife’s business, MetLife
Asia established the Center of Excellence for Data Analytics
(COEDA) in July 2014 staffed with data scientists. “We’re
transforming big data into customer insights that enable us to
deliver better, more personalized service,” said Ralph Brunner,
Chief Marketing Officer, Asia, MetLife, who leads the ADA program.
“This is driving double-digit increases in customer purchase
behavior as we better identify and serve their true needs and
wants."
The Asia Insurance Technology Awards are jointly held by Celent,
a research and consulting firm focused on the application of
information technology in the global financial services industry,
and the Asia Insurance Review. Established in 2010, the awards
recognize excellence and innovation in the use of technology within
the insurance industry in the Asia Pacific Region.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and
affiliates (“MetLife”), is one of the largest life insurance
companies in the world. Founded in 1868, MetLife is a global
provider of life insurance, annuities, employee benefits and asset
management. Serving approximately 100 million customers, MetLife
has operations in nearly 50 countries and holds leading market
positions in the United States, Japan, Latin America, Asia, Europe
and the Middle East. For more information, visit
www.metlife.com.
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MetLife, Inc.Eunice Cheng, +852-9277-0859
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