One Southwest Airlines Flight Turns into a
Digital Playground Featuring Super Mario Maker for Nintendo
3DS
It began as just another typical flight, but minutes after
takeoff, the passengers on Southwest® flight #2482 on Wednesday,
Dec. 14, found themselves immersed in the world of Mario. As they
cruised past 10,000 feet in the air, the voice of Nintendo’s iconic
Mario announced a big early-holiday surprise for all the
passengers. Quickly all were presented with a free New Nintendo 3DS
XL system to take home, along with a voucher to download the
recently launched Super Mario Maker for Nintendo 3DS game for free
from Nintendo eShop.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161216005092/en/
In this photo provided by Nintendo of
America, Nintendo surprises passengers on a Southwest Airlines
flight from Dallas Love Field to Los Angeles International Airport
on Wednesday, Dec. 14. In the air, actress and YouTube celebrity
iJustine helped passengers play and create Super Mario levels using
Super Mario Maker for Nintendo 3DS. Passengers received a New
Nintendo 3DS XL system and a voucher to download Super Mario Maker
for Nintendo 3DS from Nintendo eShop. From Dec. 16, 2016 through
Jan. 14, 2017, everyone can get in on the fun and enter the Say Yes
to Nintendo 3DS sweepstakes for a chance to win a trip to NYC and
Nintendo prize packages. (Photo: Business Wire)
Nintendo reps helped the passengers play and create
side-scrolling 2D Mario courses on the portable system, which make
great travel companions during the busy holiday travel season.
Among those lucky passengers offering in-flight game tips was
iJustine, a Nintendo fan and YouTube celebrity whose followers
measure in the millions. And once the flight landed in Los Angeles,
Mario himself was waiting to welcome them at the gate.
“With Super Mario Maker for Nintendo 3DS, everyone can enjoy a
nearly limitless supply of side-scrolling 2D Mario courses anytime,
anywhere,” said Doug Bowser, Nintendo of America’s Senior Vice
President of Sales and Marketing. “You’re not only playing a game –
you’re helping design it. Nintendo 3DS owners are getting to
experience Mario play in an entirely new way.”
“At Southwest, we’re passionate about making connections and
taking part in some of the most important moments in our customers’
lives,” says Linda Rutherford, Vice President, Chief Communication
Officer for Southwest Airlines. “Bringing this fun Nintendo
activation onboard our flight is a great way to kick off the season
of giving and celebrate those moments with friends and family.”
Super Mario Maker for Nintendo 3DS features 100 built-in
courses, and also allows entry to recommended courses from the
Super Mario Maker game on the Wii U console. In addition, courses
designed on Nintendo 3DS can be shared with other players via the
system’s StreetPass feature and local wireless. Nintendo 3DS
systems provide a fun escape for travelers on the go – adults and
kids can play games to stay entertained during long flights or
layovers. The systems are always ready to go anywhere travelers
want to go.
The flight was the first leg of a Say Yes to Nintendo 3DS
promotion with Southwest Airlines that runs from Dec. 16 through
Jan. 14, and is open to U.S. residents who are at least 14 years
old. Just in time for the holidays, prizes will include Nintendo
3DS hardware and games. While dozens of entrants will receive
prizes, one lucky Grand Prize winner will be awarded a trip to New
York for up to four people, roundtrip air travel on Southwest for
four, a four-night hotel stay, plus a personal shopping spree at
the Nintendo NY store.
To enter the sweepstakes, visit http://www.sayyessweepstakes.com
during the promotion period and follow the links and instructions
to submit the registration form*.
Remember that Nintendo 3DS features parental controls that let
adults manage the content their children can access. Nintendo 3DS
players who register a Nintendo Network ID (NNID) get access to
free-to-start games, including Pokémon games; the ability to
download and play variety of free game demos from Nintendo eShop;
and exclusive offers and the latest news directly from Nintendo.
For more information about other features, visit
http://www.nintendo.com/3ds.
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. OPEN TO LEGAL RESIDENTS OF THE 48 CONTIGUOUS
UNITED STATES AND DISTRICT OF COLUMBIA (EXCLUDING FL, NY AND RI)
AGE 19 YEARS OR OLDER. Void in AK, FL, HI, NY, PR, RI and where
prohibited. Sweepstakes ends 1/15/17. For Official Rules, prize
descriptions and odds disclosure, visit www.sayyessweepstakes.com.
Sponsor: Southwest Airlines Co., 2702 Love Field Drive, Dallas, TX
75235.
About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U™ and
Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of
portable systems. Since 1983, when it launched the Nintendo
Entertainment System™, Nintendo has sold more than 4.4 billion
video games and more than 696 million hardware units globally,
including the current-generation Wii U, Nintendo 3DS and Nintendo
3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS,
Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™,
Nintendo GameCube™ and Wii systems. It has also created industry
icons that have become well-known, household names such as Mario™,
Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned
subsidiary, Nintendo of America Inc., based in Redmond, Wash.,
serves as headquarters for Nintendo’s operations in the Western
Hemisphere. For more information about Nintendo, please visit the
company’s website at http://www.nintendo.com.
Note to editors: Nintendo press materials are available at
http://press.nintendo.com, a password-protected site. To obtain a
login, please register on the site.
ABOUT SOUTHWEST AIRLINES
CO.
In its 46th year of service, Dallas-based Southwest
Airlines (NYSE: LUV) continues to differentiate itself from
other air carriers with exemplary Customer Service delivered by
more than 53,000 Employees to more than 100 million Customers
annually. Southwest operates more than 3,900 departures a day
during peak travel season across a network of 99 destinations in
the United States and eight additional countries with additional
Cuba service to Havana, Cuba, beginning Dec. 12, 2016, and Santa
Clara beginning Dec. 15, 2016.
Based on the U.S. Department of Transportation’s most recent
data, Southwest Airlines is the nation's largest carrier in terms
of originating domestic passengers boarded. The Company operates
the largest fleet of Boeing aircraft in the world, the majority of
which are equipped with satellite-based WiFi providing gate-to-gate
connectivity. That connectivity enables Customers to use their
personal devices to view video on-demand movies and television
shows, as well as nearly 20 channels of free, live TV compliments
of our valued Partners. Southwest created
Transfarency®, a philosophy which treats Customers honestly
and fairly, and in which low fares actually stay low. Southwest is
the only major U.S. airline to offer bags fly free® to everyone
(first and second checked pieces of luggage, size and weight limits
apply, some airlines may allow free checked bags on select routes
or for qualified circumstances), and there are no change fees,
though fare differences might apply. The airline proudly unveiled a
bold new look: Heart. A new logo, aircraft livery, interior design
featuring a new seat and Flight Attendant galley, Employee-designed
uniforms, and an updated airport experience all showcase the
dedication of Southwest Employees who connect Customers with what’s
important in their lives.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161216005092/en/
GOLINLisa McKendall, 310-641-1556lmckendall@golin.comorEddie
Garcia, 213-335-5536egarcia@golin.com
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