UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): February 5, 2016

Southwest Airlines Co.
__________________________________________
(Exact name of registrant as specified in its charter)

Texas
1-7259
74-1563240
_____________________
_____________
______________
(State or other jurisdiction
(Commission
(I.R.S. Employer
of incorporation)
File Number)
Identification No.)

P. O. Box 36611, Dallas, Texas
75235-1611
_________________________________
___________
(Address of principal executive offices)
(Zip Code)


Registrant's telephone number, including area code: (214) 792-4000

Not Applicable
______________________________________________
Former name or former address, if changed since last report


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the
filing obligation of the registrant under any of the following provisions:

[ ]    Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)
[ ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)
[ ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
[ ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))









Item 7.01    Regulation FD Disclosure.

On February 5, 2016, the Registrant issued a press release announcing its traffic results for January 2016. The press release is furnished herewith as Exhibit 99.1 and is incorporated by reference into this Item 7.01.

The information furnished in this Item 7.01 shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.


Item 9.01    Financial Statements and Exhibits.

(d) Exhibits:
    
99.1 Registrant’s January 2016 Traffic Release.




SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
SOUTHWEST AIRLINES CO.
 
 
 
February 5, 2016
By
/s/ Tammy Romo
 
 
 
 
 
Tammy Romo
 
 
Executive Vice President & Chief Financial Officer
 
 
(Principal Financial and Accounting Officer)
 
 
 
 
 
 








Exhibit Index


Exhibit No.
Description
 
 
99.1
Registrant's January 2016 Traffic Release.









SOUTHWEST AIRLINES REPORTS JANUARY TRAFFIC

DALLAS, TEXAS – February 5, 2016 – Southwest Airlines Co. (NYSE: LUV) (the "Company") today reported its January preliminary traffic statistics. The Company flew 8.9 billion revenue passenger miles (RPMs) in January 2016, an increase of 11.1 percent from the 8.0 billion RPMs flown in January 2015. Available seat miles (ASMs) increased 7.8 percent to 11.5 billion in January 2016, compared with January 2015 ASMs of 10.7 billion. The January 2016 load factor was a record for the month of January at 77.5 percent, compared with 75.2 percent in January 2015. Based on these results and current trends, the Company continues to expect its first quarter 2016 operating revenue per ASM (RASM) to be in line with first quarter 2015.

This release, as well as past news releases about Southwest Airlines Co., is available online at Southwest.com.

Cautionary Statement Regarding Forward-Looking Statements
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Specific forward-looking statements include, without limitation, statements related to the Company’s financial outlook and projected results of operations. These statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) changes in demand for the Company's services and other changes in consumer behavior; (ii) the Company’s ability to timely and effectively maintain the necessary information technology systems and infrastructure to support its operations and initiatives; (iii) the impact of governmental regulations and other governmental actions related to the Company's operations; and (iv) other factors, as described in the Company's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2015.


/more





Southwest Airlines Co.
Preliminary Comparative Traffic Statistics

JANUARY
 
2016
 
2015
 
Change
Revenue passengers carried
8,897,041
 
8,213,566
 
8.3%
Enplaned passengers
10,924,106
 
10,036,531
 
8.8%
Revenue passenger miles (000s)
8,941,796
 
8,048,209
 
11.1%
Available seat miles (000s)
11,544,677
 
10,709,292
 
7.8%
Load factor
77.5%
 
75.2%
 
2.3 pts.
Average length of haul
1,005
 
980
 
2.6%
Trips flown
103,660
 
99,769
 
3.9%


Investor Contact:
Southwest Airlines Investor Relations
214-792-4415

Media Contact:
Southwest Airlines Media Relations
214-792-4847
swamedia@wnco.com
 

***
















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