DALLAS, April 6, 2015 /PRNewswire/ -- Southwest
Airlines® (NYSE: LUV) is stepping up to the plate and
ready to play ball this season as the Official Airline of five
Major League Baseball Teams. With the excitement of Opening
Day, the carrier is proud to announce its newest sponsorship as the
Official Airline of the LA Dodgers. Dodgers fans will get a
taste of the airline's bold new look on Opening Day with the new
addition of an outfield wall sign prominently displayed in Dodger
Stadium. Southwest will extend its brand presence and engage
with ballpark fans further into the baseball season.
In addition to the carriers' sponsorship of the LA Dodgers,
Southwest Airlines is the Official Airline of the Baltimore
Orioles, Milwaukee Brewers, Texas Rangers, and recently welcomed
the San Diego Padres to the lineup this season.
"We are committed to connecting people to what's important in
their lives," said Andy Allmann,
Director of Customer Engagement and Partnership Marketing at
Southwest Airlines. "Passion is at the heart of every sports fan
and we're dedicated to bringing Customers, the true fans, closer to
what they love and to build unique opportunities and experiences
with local sports teams."
Southwest Airlines has been a longtime believer in connecting
fans to their passions and has ongoing commitments with local
sports teams across the country, including basketball, football,
baseball, and golf. The carrier has been the Official Airline of
its hometown team the Texas Rangers and with the Baltimore Orioles
for more than 20 years. Southwest became a sponsor of the Milwaukee
Brewers in 2012. With the new multi-year partnership with the Los
Angeles Dodgers, Southwest is excited to bring Dodger fans across
the country closer to the game.
ABOUT SOUTHWEST AIRLINES CO.
In its 44th year of
service, Dallas-based Southwest
Airlines (NYSE: LUV) continues to differentiate itself from other
air carriers with exemplary Customer Service delivered by more than
46,000 Employees to more than 100 million Customers
annually. Southwest operates more than 3,400 flights a day,
serving 94 destinations across the United
States and six additional countries. Southwest service
to Puerto Vallarta, Mexico, begins
in June 2015; and subject to
government approvals, service to Belize City, Belize begins in October 2015.
Based on the U.S. Department of Transportation's most recent
data, Southwest Airlines is the nation's largest carrier in terms
of originating domestic passengers boarded. The Company operates
the largest fleet of Boeing aircraft in the world, the majority of
which are equipped with satellite-based WiFi providing gate-to-gate
connectivity while over the United States. That connectivity
enables Customers to use their personal devices to access streaming
music provided by Beats Music or to view video on-demand movies and
television shows, as well as nearly 20 channels of free, live TV
compliments of our valued Partners. Southwest is the only
major U.S. airline to offer bags fly free® (first and second
checked pieces of luggage, size and weight limits apply), and there
are never reservation change fees, although fare differences might
apply. In 2014, the airline proudly unveiled a bold new look:
Heart. The new aircraft livery, airport experience,
and logo, showcase the dedication of Southwest Employees to connect
Customers with what's important in their lives.
From its first flights on June 18,
1971, Southwest Airlines launched an era of unprecedented
affordability in air travel described by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and
increase in passenger traffic whenever the carrier enters new
markets. With 42 consecutive years of profitability, Southwest
is one of the most honored airlines in the world, known for a
triple bottom line approach that contributes to the carrier's
performance and productivity, the importance of its People and the
communities they serve, and an overall commitment to efficiency and
the planet. The 2013 Southwest Airlines One Report™ can be found
at Southwest.com/citizenship.
Book Southwest Airlines' low fares online
at Southwest.com or by phone at 800-I-FLY-SWA.
Multi-Media Assets and other Company news at
swamedia.com
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SOURCE Southwest Airlines