DALLAS, March 26, 2015 /PRNewswire/ -- Southwest
Airlines® (NYSE: LUV) has launched its latest advertising campaign
in conjunction with existing placements airing during the NCAA
Tournament. Working with agency partner GSD&M in Austin, Texas, Southwest's new campaign brings
to life those human moments audiences can relate to, balanced with
Southwest's humorous personality and position as the inventor of
Low Fares.
"Southwest Airlines continues to reinforce the importance of
connecting Customers to what's important in their lives through
friendly, reliable, and low-cost air travel," said Bob Jordan, Southwest Airlines' Executive Vice
President and Chief Commercial Officer. "Our personality
shines through in these ads, but beyond the college visits and
wedding dancing we can have fun with, you're going to see an
airline that works hard to keep fares low and flying accessible
with a strong emphasis on the hospitality our Employees deliver day
in and day out."
The campaign, filmed throughout the Los Angeles area, features a cast of
characters and Employees who embody Southwest's bold and warm
attitude. A 30-second launch spot that began airing Tuesday, March 17, during men's college
basketball championship games on CBS, TBS, and TNT, highlights a
series of college visits made possible through the airline's low
fares and 86 U.S. destinations. The second spot launches tonight
and re-visits a dancing bridesmaid who began her journey through a
busy wedding season with Southwest just last Fall. Southwest
Employees also get into the act to promote the airline's legendary
low fares. Through this campaign, Southwest is reinforcing its
unique personality and role as the inventor of Low Fares in the
airline industry while also continuing its brand evolution.
"Southwest is an airline that knows exactly who they are – an
airline with a heart," said Jay
Russell, GSD&M Chief Creative Officer. "This campaign
brings that heart to life and celebrates the Employees and
legendary low fares that grew the company."
The ads will run nationally for four weeks. Southwest released
the first two of the four ads last week, and received positive
comments from the airline's fans and followers. The airline
plans more activation on Facebook and Twitter around the new
campaign in the coming weeks.
ABOUT SOUTHWEST AIRLINES CO.
In its 44th year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other air carriers with
exemplary Customer Service delivered by more than 46,000 Employees
to more than 100 million Customers annually. Southwest
operates more than 3,400 flights a day, serving 94 destinations
across the United States and six
additional countries. Southwest service to Puerto Vallarta, Mexico, begins in
June 2015; and subject to government
approvals, service to Belize City,
Belize begins in October 2015.
Based on the U.S. Department of Transportation's most recent
data, Southwest Airlines is the nation's largest carrier in terms
of originating domestic passengers boarded. The Company operates
the largest fleet of Boeing aircraft in the world, the majority of
which are equipped with satellite-based WiFi providing gate-to-gate
connectivity while over the United States. That connectivity
enables Customers to use their personal devices to access streaming
music provided by Beats Music or to view video on-demand movies and
television shows, as well as nearly 20 channels of free, live TV
compliments of our valued Partners. Southwest is the only
major U.S. airline to offer bags fly free® (first and second
checked pieces of luggage, size and weight limits apply), and there
are never reservation change fees, although fare differences might
apply. In 2014, the airline proudly unveiled a bold new look:
Heart. The new aircraft livery, airport experience,
and logo, showcase the dedication of Southwest Employees to connect
Customers with what's important in their lives.
From its first flights on June 18,
1971, Southwest Airlines launched an era of unprecedented
affordability in air travel described by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and
increase in passenger traffic whenever the carrier enters new
markets. With 42 consecutive years of profitability,
Southwest is one of the most honored airlines in the world, known
for a triple bottom line approach that contributes to the carrier's
performance and productivity, the importance of its People and the
communities they serve, and an overall commitment to efficiency and
the planet. The 2013 Southwest Airlines One Report™ can be found
at Southwest.com/citizenship.
Book Southwest Airlines' low fares online
at Southwest.com or by phone at 800-I-FLY-SWA.
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SOURCE Southwest Airlines