Tyrese Gibson Continues His Coca-Cola Legacy as Ambassador for the Fifth Coca-Cola Pay It Forward Program
February 03 2016 - 12:56PM
Business Wire
International Film and Music Star Joins
Coca-Cola to Support Teens’ Thirst for Knowledge and Quest for
Academic Achievement
Six-time Grammy-nominated R&B singer, author, philanthropist
and internationally renowned film star Tyrese Gibson joins
Coca-Cola to help inspire and empower teens to strive for their
highest potential through this year’s Coca-Cola Pay It Forward
program.
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Music and film star Tyrese Gibson joins
the 2016 Coca-Cola Pay It Forward program as the celebrity
ambassador. The program provides up to 25 teens a chance to win a
$5,000 scholarship and a trip with their mom/guardian to the second
Coca-Cola Pay It Forward Academy by nominating a teen now through
March 31, 2016 at www.coke.com/payitforward. (Photo: Business
Wire)
Building on the program’s five years of success, the Company
will now offer up to 25 students a chance to win a $5,000
scholarship and a trip to the second Coca-Cola Pay It Forward
Academy. Now through March 31, parents, relatives, friends and
mentors may nominate an aspiring teen for
the Coca-Cola Pay It Forward program by visiting
www.coke.com/payitforward.
As a longtime friend of Coca-Cola, Gibson got his first break
when he serenaded fans with the “Always Coca-Cola” theme song over
twenty years ago in the famous 1995 Coca-Cola commercial.
“I have long recognized the importance of helping young people
reach out to grab their dreams,” said Gibson. “Returning to
Coca-Cola, the place where I got my start, brings my story full
circle and offers me another opportunity to help inspire, motivate
and give back to our youth. I’ve learned it’s not lonely at the top
if you help someone else get there.”
Gibson's foundation recently awarded a $50,000 scholarship
to a Compton teen to assist with his pursuit of higher
education. His foundation, #TheLoveCircle, focuses on empowering
youth.
"The Coca-Cola Company has had a long relationship with Tyrese
and he’s a part of our family,” said Racquel Harris Mason, vice
president, Coca-Cola and Coke Zero brands, Coca-Cola North America.
“His support of education and passion for mentoring truly reflects
the goals of the Coca-Cola Pay It Forward program and we’re honored
to partner with him as we work to empower the next generation.”
The Coca-Cola Company invites all communities to help teens
achieve their aspirations by: nominating an eligible teen for the
2016 Coca-Cola Pay It Forward program; becoming a mentor; and/or
donating to an academic scholarship. Share ways you are paying it
forward and join the discussion on Twitter, using
#CokePayItForward.
The Coca-Cola Pay It Forward program is open to high school
students, grades 9-12 (nominees must be 13 by June 3), and the
moms/guardians who love and support their academic and
philanthropic endeavors. Nominators must be 13 years of age or
older. Eligible high school teens may also nominate themselves.
Potential winners will be selected and notified on or around June
20. Each winning student will receive a $5,000 scholarship to
assist with his/her pursuit of higher education and a 3-day trip to
the Coca-Cola Pay It Forward Academy in Atlanta, Ga. Nominations
must be received by March 31.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including, Diet Coke®, Fanta®, Sprite®,
Coca-Cola Zero™, vitaminwater®, POWERADE®, Minute Maid®,
Simply™, Georgia®, Dasani, FUZE® TEA and Del Valle®. Globally, we
are the No. 1 provider of sparkling beverages, ready-to-drink
coffees, and juices and juice drinks. Through the world's largest
beverage distribution system, consumers in more than 200 countries
enjoy our beverages at a rate of 1.9 billion servings a day. With
an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive
work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20160203006296/en/
Coca-Cola North AmericaYunice Emir, 404-676-8022Public Affairs
& Communicationsyemir@coca-cola.comorPRecise
CommunicationsTracey Bowen, 404-983-3727tracey@precisecomm.net
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