DALLAS, June 4, 2015 /PRNewswire/ -- Viva Vantage
recently commissioned a survey to understand various cheating
behaviors of America's ten largest cities in an effort to encourage
people to cheat on their regular paper towel brand and experience
the stretchy-strength and great scrubbing power of
Viva Vantage, recently named a 2015 Product of the Year. The
survey helps kick-off a national "Cheat for a Week" program
launching today, where close to one million Viva Vantage samples
will be distributed in five key markets, including: New York City, Philadelphia, Boston, Washington,
D.C., and San Francisco
between June 1-July 14.
The Viva Vantage survey found:
- Spicing Things Up: Sixty-three percent (63%) of
respondents across all ten cities say they enjoy variety in life
and don't believe in settling.
- Cheating in the East: New
York, Washington, D.C. and
Boston top the list of cities that
report cheating in various aspects of life, including resumes,
diets and during a game.
- The Not-So-Wild West: Some of the lowest overall
cheating levels were found in San
Francisco and Los
Angeles.
"As a paper towel brand, Viva Vantage understands that people
fall into all kinds of routines in life, including habitually
purchasing the same household products. As a result, they sometimes
miss out on other great options in the process," says Sean Nobui, senior brand manager for
Viva Towels. "That's why this summer
Viva brand is tempting consumers to 'Cheat for a Week' and discover
what they've been missing with their current paper
towel."
Consumers can kick off their own innocent "Cheat Week" by
visiting vivacheatweek.com for a Viva Vantage coupon to purchase
and try the product themselves. After experiencing the
stretchy-strength and great scrubbing power of Viva Vantage towels,
consumers can return to the website to share their cheating
confession and enter for a chance to instantly win** a $100 gift card.
For more information about Viva Vantage, please visit
vivacheatweek.com or "like" Viva Towels on Facebook.
**NO PURCHASE NECESSARY. Sweepstakes begins at 12:01 am CT May 25,
2015, and ends 11:59 pm CT on
December 31, 2015. For official
rules, visit:
https://www.vivatowels.com/CheatWeekSweeps/VIVACheatforaWeekInstantWinOfficialRules.pdf
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are
an indispensable part of life for people in more than 175
countries. Every day, nearly a quarter of the world's population
trust K-C brands and the solutions they provide to enhance their
health, hygiene and well-being. With brands such as Kleenex, Scott,
Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1
or No. 2 share position in more than 80 countries. To keep up with
the latest K-C news and to learn more about the company's 143-year
history of innovation, visit www.kimberly-clark.com or follow us on
Facebook and Twitter.
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SOURCE Kimberly-Clark