JCPENNEY DEBUTS FALL CAPSULE COLLECTION BY PLUS-SIZE DESIGNER ASHLEY NELL TIPTON
September 01 2016 - 9:06AM
PLANO, Texas
- (Sept. 1, 2016) - For plus-size women who
love fashion forward looks, JCPenney [NYSE: JCP] is debuting its
first exclusive capsule collection by fashion designer and Project
Runway® winner, Ashley Nell Tipton, starting Sept. 9. An extension
of Boutique+(TM), the Company's first private brand designed for
full-figured women, Ashley Nell Tipton for
Boutique+ challenges the rules of full-figured fashion by
offering sophisticated silhouettes and trendy touches that appeal
to millennial shoppers. JCPenney is the first and only national
retailer to feature Tipton's designs.
"Since plus-size clothing is one
of the fastest growing segments in retailing today, it is important
to offer the right combination of style and value that women are
seeking. Partnering with Ashley to create this special fall
collection adds another level of design credibility to our
Boutique+ brand because she is a designer, as well as
a personal advocate for body positivity," said John Tighe,
chief merchant for JCPenney. "We have highlighted special sizes as
a key growth channel and introducing Ashley Nell Tipton for
Boutique+ further reinforces our commitment to becoming a
destination for this underserved market."
For fall, Ashley Nell Tipton for
Boutique+ features curve-enhancing looks inspired by 1950s fashion.
The collection includes slash knee jeggings; quilted pencil and box
pleat skirts; cropped cape-sleeve blouses; boyfriend tees; and
bomber and moto-chiffon jackets represented in a rich color palette
of rose tan, indigo, olive and black cherry. Design elements such
as lipstick prints, bold horizontal stripes and sequins give the
collection a modern twist. Sale prices range from $15.99 to $35.99
for graphic tees and pleated skirts, while moto and bomber jackets
are $49.99 to $74.99. Ashley Nell Tipton for Boutique+ is available
in 500 stores and at jcp.com, where women will find sizes up to 30W
and 5X. A holiday capsule lands in stores on Oct. 28 and will
continue the '50s aesthetic with elevated faux fur pieces and
shimmery festive embellishments.
"JCPenney has given me the
opportunity to realize my dream of designing fashion for curvy
women everywhere who want clothes that make them feel young and
sexy," said Ashley Nell Tipton. "Drawing inspiration from 1950s
bombshells, I chose high waist pencil skirts and paired them with
crop top blouses because I wanted to show how every body can rock
this combination. Ultimately, the collection is about turning up
the volume on your style as well as your confidence. I want women
to wear these pieces and feel great about how they look."
In addition to designing, Tipton
also serves as the brand ambassador for Boutique+ providing her
expertise on style. To celebrate the launch of the brand, JCPenney
released the "#Here I Am" video featuring Tipton and plus-size
influencers Jes Baker, Gabi Fresh, Mary Lambert and Valerie Sagun
who share their stories of empowerment and body positivity.
On Aug. 25 the Company debuted a
three-part YouTube docu-series chronicling Tipton's experience
designing the capsule collection for JCPenney. The online series
culminates on Sept. 6 with a live stream fashion show at Greeley
Square in New York City and spotlights Ashley Nell Tipton for
Boutique+, as well as other contemporary fashion for plus-size
women available only at JCPenney. BLive, a company specializing in
end-to-end immersive live stream experiences, will host the digital
broadcast. Shoppers can visit http://live.jcpenney.com to
view the fashion show and shop the looks showcased on the
runway.
For images related to "Ashley
Nell Tipton for Boutique+(TM)," please
visit http://www.jcpnewsroom.com/news-releases/2016/0901_ANT_for_Boutique+.html
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
###
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
J C Penney (NYSE:JCP)
Historical Stock Chart
From Mar 2024 to Apr 2024
J C Penney (NYSE:JCP)
Historical Stock Chart
From Apr 2023 to Apr 2024