Company announces
same-day pick up of jcp.com orders in all stores
PLANO, Texas -
(July 19, 2016) - This back-to-school season, JCPenney has
curated the best assortment of trend-right apparel, shoes and
accessories so every kid can start the new school year with a look
that's #SoWorthIt. "So You. So Worth It" is the inspirational
tagline behind the Company's new back-to-school multimedia
marketing campaign, debuting July 24. And to help make
back-to-shopping even easier, the Company has launched a redesigned
JCPenney mobile app which offers a simplified shopping experience,
as well as expanded its 'Buy Online, Pick Up In Store Same Day'
option to all stores nationwide. Over 150,000 items on jcp.com are
now available for same-day pick up at any JCPenney store, giving
customers a head start on their back-to-school shopping lists.
"Back-to-school represents a fresh
start and an opportunity for Mom to prepare her kids for the new
school year ahead. She wants her kids to feel confident and the key
to doing that is to let them be themselves. At JCPenney, we have
the styles and trends that allow kids to best express their
personalities - and all at budget-friendly prices," said Mary Beth
West, chief customer and marketing officer for JCPenney. "Our
marketing campaign and promotions will be aimed squarely at the
modern American mom, who will be planning multiple shopping trips
to take advantage of great savings, must-have styles and convenient
digital experiences that make JCPenney worth shopping the entire
back-to-school season."
DEALS WORTH
CATCHING
JCPenney continues to emphasize customer value by offering a range
of promotions throughout the popular back-to-school shopping
period. The retailer is kicking off the season with its "Power
Penney Days" this week, showcasing a variety of $3, $5, $7 and $9
deals on key items, along with various "buy one, get one" for a
penny offers on brands found only at JCPenney.
On July 22 and 23, JCPenney
shoppers will be greeted with an envelope containing a coupon worth
$10 off $10, $20 off $20, or $100 off $100 or more purchase, while
supplies last. Additionally, on July 23 and Aug. 7, JCPenney store
associates will surprise and delight customers by giving away a
limited quantity of colorful, "penny" notebooks. The notebook will
include a back-to-school checklist that highlights all the clothing
and gear kids need, along with a coupon that Mom can use up to six
times throughout the season.
Kids ages 12 and under can take
advantage of $10 haircuts now through the end of August at all jcp
salons and the Salon by InStyle. To complete the back-to-school
look, eyeglasses for kids ages 16 and under are available for
$39.99 at all JCPenney optical locations.
TRENDS WORTH
SHOPPING
Hot trends for teen girls heading back to school include Victorian
lace, corduroy skirts, varsity sweaters and babydoll dresses while
teen guys will see plaids, hoodies, jogger pants and moto jackets
dominate their new school year style. The back-to-school shop on
jcp.com features these top looks and more in an easy-to-shop
format. To provide even more shopping inspiration, JCPenney has
created "Outfits You'll Love," found on jcp.com, featuring eight
stylish pieces that can be mixed into two week's worth of outfits
for each school-age group.
JCPenney is the ultimate shopping
destination when it comes to back-to-school trends, with the styles
and brands that students want and the quality and value Moms deem
#SoWorthIt. Here are just a few examples:
- Denim
must-haves: A new school year is synonymous with a new pair of
jeans and JCPenney has the latest denim trends including flare,
skinny, destructed, high-waisted, patchwork and jegging to get the
school year started in style. With top brands such as Levi's®, The
Original Arizona Jean Company® and Total Girl®, kids and teens will
find the brands, sizes and fashion to fit their personalities.
- Always
active: For kiddos on the move, JCPenney has a huge assortment
of active wear from key brands including Xersion(TM), City Streets®
and Nike®. Xersion and Nike are now available for preschoolers in
select JCPenney stores and jcp.com, allowing even the youngest
students to dress just like the big kids.
- New kicks:
JCPenney has the shoes to help any kid put their best foot forward
with popular brands such as Nike, Converse® and Vans®. Brand new
this year, Xersion athletic shoes for boys and girls are perfect
for playing kickball during recess or just hanging out with
friends.
- Special
sizes: Complementing the vast selection of plus and husky sizes
for kids available in stores and at jcp.com, JCPenney is expanding
its new juniors plus size assortment for the new school year. Teen
girls who are seeking the latest trends to fit curvier figures will
find even more fashion and athleisure choices in juniors plus
apparel from Decree®, Arizona and City Streets.
- School
uniforms: JCPenney continues to be the year-round headquarters
for school uniforms, offering polos, pants, shorts, skirts,
sweaters and more from IZOD® and Arizona in stores. A vast
selection of special size uniforms can be found in stores, with an
expanded selection at jcp.com from IZOD, Arizona and French
Toast®.
- Dorm shop:
For college-bound students, the Dorm Shop at JCPenney has
everything they need to make a dorm room feel like home, such as
extra-long bedding from Home Expressions(TM) and IZOD, small
appliances from Cooks by JCPenney Home(TM) and Keurig® and colorful
décor.
- Inspire
imagination: The Disney® shop inside JCPenney helps little ones
get a magical start to the new school year. Lunchboxes, backpacks
and pencil boxes feature some of Disney's most popular characters
from Finding Dory, Frozen, Sofia the First, Cars and Toy
Story, to name a few.
STARS WORTH
MEETING
JCPenney is connecting with millions of tech-savvy teens as the
exclusive retail sponsor of Fullscreen Live's annual "Girls Night
In" national tour. Featuring some of YouTube's top fashion,
performance and lifestyle gurus, Alisha Marie, Niki & Gabi
DeMartino, Alyson Stoner and Jessie Paege, these popular vloggers
have a combined fan base of over 20 million followers. During the
24-city national tour, the girls will perform an interactive
variety show with games, sketches, contests, musical and dance
performances, and even custom JCPenney styling sessions with
lucky members of each audience. JCPenney stores in
Phoenix, Denver and Seattle will host three events where a Girls
Night In star will participate in a Q&A session, discuss
fashion trends and showcase her favorite back-to-style looks, found
only at JCPenney. During the last stop, the Girls Night In social
media stars will take over the JCPenney Snapchat account giving
followers exclusive behind-the-scenes access.
CAUSES WORTH
SUPPORTING
JCPenney is expanding its 20-year partnership with the YMCA of the
USA (Y-USA) this back-to-school season by donating $1, up to
$250,000, for every pair of Arizona jeans sold now through Sept. 2.
This donation will support the Y's academic achievement programs,
which helps kids across the country reach their full potential.
JCPenney will also host a back-to-school community event at a local
Y branch in Los Angeles, offering an Arizona denim bar,
complimentary haircuts, optical exams, entertainment, games and
more. Separately, JCPenney Cares, a 501(c)3 public charity, will
support the Y with an additional $250,000 donation.
For store b-roll and a Spanish
version of this release, please visit:
http://www.jcpnewsroom.com/news-releases/2016/0719_entices_back_to_school_shoppers.html
For back-to-school trend images, please visit the
Back-to-School 2016 look book:
http://www.jcpnewsroom.com/lookbooks-bts2016.html.
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com; follow us at @jcpnews
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every shopping experience is worth the customer's time, money and
effort. Whether shopping jcp.com or visiting one
of over 1,000 store locations across the United States
and Puerto Rico, customers will discover a broad assortment of
products from a leading portfolio of private, exclusive and
national brands. Supporting this value proposition is the
warrior spirit of over 100,000 JCPenney associates worldwide,
who are focused on the Company's three strategic priorities of
strengthening private brands, becoming a world-class omnichannel
retailer and increasing revenue per customer. For additional
information, please visit jcp.com.
# # #
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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