CARLSBAD, Calif., Jan. 4, 2017 /PRNewswire/ -- Callaway Golf
Company (NYSE: ELY) has introduced the Great Big Bertha Epic, a
driver that incorporates Callaway's innovative new Jailbreak ball
speed technology. Jailbreak changes the fundamental way the head
behaves at impact to promote more distance for every type of
player.
"Jailbreak Technology creates a new and remarkably efficient
working relationship between the face, crown and sole to promote
faster ball speed across more of the face to give the golfer more
distance," said Dr. Alan Hocknell,
Callaway's senior vice president of R&D.
The key structural components of a driver – crown, sole and face
– deform at impact. Because they're connected, they influence each
other's dynamics. Jailbreak incorporates two slender titanium bars
positioned parallel to each other behind the face, connected to the
crown and sole. The size, strength and position of each bar creates
a new dynamic relationship between the crown, sole and face. The
result is a profound change in how the head, as a whole, behaves at
impact, resulting in more speed across a much larger area of the
face.
Epic's clubhead consists of Callaway's new aerospace-grade
titanium Exo-cage outfitted with a crown and sole panels made of
triaxial carbon, an extraordinarily light and strong composite
material developed by Callaway. Nearly half of the head's surface –
46 percent -- consists of triaxial carbon, with the crown weighing
just 9.7g and the sole just 5.8g. That's the lightest crown of any
Callaway driver currently on the market.
Epic's multi-material structure is incredibly light and strong,
with high MOI and a low, deep-back CG that makes it ultra-easy to
launch the ball on a high angle with low spin.
Epic's increased accuracy is rooted in Callaway's Adjustable
Perimeter Weighting technology, an invaluable feature that allows
golfers to quickly and easily adjust the club to fit their swing.
Compared to previous Callaway drivers, Epic's track has been
redesigned and the sliding weight has been increased to 17 grams,
both for good reason: to deliver a full 21 yards of shot-shape
correction (a 22 percent increase compared to last season's Great
Big Bertha) to dial in straighter, more accurate flight while
maintaining high MOI (or Moment of Inertia).
Head speed gets an additional boost from Callaway's proven Speed
Step technology. Devised with the help of aerospace experts, the
Speed Step, located on the crown, improves head aerodynamics for
more speed and distance.
Callaway engineers paid particular attention to the shape,
aesthetics and acoustics to make Epic pleasing to the eye and the
ear. The Tour-inspired shape is sleek, aerodynamic and
confidence-inspiring. The triaxial carbon weave visible on the rear
half of the crown, along with the vibrant green highlights, give
Epic a pleasingly different appearance.
Four premium, Tour-proven stock-shafts are available,
distinguished by weight class and each engineered to promote a
formidable combination of speed, power, stability, feel and
control: Project X HZRDS Green, MRC Diamana Greenboard, Fujikura
Pro Green and Aldila Rogue Max. A
long list of custom after-market shafts is also available.
GBB Epic is so-named because it legitimately represents an epic
shift in the way the head and face behave to enhance power,
spearheaded by Jailbreak ball speed technology and the clubhead's
innovative Exo-Cage/triaxial carbon construction. Any golfer
seeking an extraordinarily long, accurate and easy-to-launch
driver, from scratch players to high handicappers should find more
speed, distance and accuracy with GBB Epic.
GBB Epic driver availability begins at retailers nationwide and
on CallawayGolf.com January 27, 2017
at the new product introduction price of $499.
Also announced today, Callaway Golf will bring a complementary
Great Big Bertha Epic Sub Zero Driver, which marries tour
performance characteristics with forgiveness in a true paradigm
shift, and a full line of GBB Epic Woods. These clubs will also be
available starting January 27,
2017.
About Callaway Golf
Through an unwavering
commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products designed to make every golfer a better golfer. Callaway
Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands
worldwide. For more information please visit
www.callawaygolf.com.
Media contact:
Scott
Goryl
Callaway Golf Company
scott.goryl@callawaygolf.com
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SOURCE Callaway Golf Company