Destination Imagination Launches “Amazing
Invention Photo Challenge” Inspired by Innovative, Sustainable
Moana Doll Packaging
Disney is inspiring fans to think outside the toy box and help
protect the planet in celebration of Walt Disney Animation Studios’
“Moana,” a film about an adventurous teenager who sails out on a
daring mission to save her people in theaters November 23.
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Disney Store’s Classic Moana doll (Photo:
Business Wire)
Destination Imagination, Inc., a nonprofit organization
dedicated to teaching skills-based learning, has launched their
“Amazing Invention Photo Challenge,” which gives parents a fun
activity to do with their kids, creating their own inventions out
of recycled materials found in the home.
The challenge was inspired by Disney Store’s new Classic Moana
doll box, which was created through the use of Disney’s Smart
Packaging Initiative, a program dedicated to creating
environmentally conscious product packaging to protect the planet.
Made with 70 percent recycled paper and printed with
vegetable-based inks, the easy-to-open Moana package was designed
without glue or tape, allowing the packaging pieces to separate
easily. In addition to making it easier than ever to recycle, the
box itself can be turned into a boat inspired by Moana’s journey,
providing an added element of fun for parents and kids.
See how the packaging transforms here.
“Everything at Disney starts with storytelling, even our toy
packaging,” said Luis Fernandez, senior vice president, central
creative, Disney Consumer Products and Interactive Media. “By
combining Disney magic and our smart packaging principles, we
created a package that's not only better for the environment, but
also a way to continue Moana’s story.”
Entrants can now submit a photo and name of their invention,
along with a brief description about what it does and the materials
used, for a chance to win a grand prize trip for four to the Moana
premiere on November 14 in Los Angeles at the El Capitan Theatre,
including airfare and hotel accommodations. The contest ends on
Thursday, October 27.
“We are honored to have our film, Moana, associated with
the important work of Destination Imagination, and look forward to
hosting the winners of this exciting challenge at our premiere,”
said the film’s producer, Osnat Shurer. “With Moana's voyage across
the open ocean as inspiration, the creative possibilities are
endless -- and I can't wait to see what the fans dream up."
For more information on the Amazing Invention Photo Challenge,
visit the Destination Imagination website.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises two main lines of business: Disney Consumer
Products (DCP), and Disney Interactive (DI). The combined segment
is home to world class teams of app and game developers, licensing
and retail experts, a leading retail business (Disney Store),
artists and storytellers, and technologists who inspire
imaginations around the world.
About “Moana”
For centuries, the greatest sailors in the
world masterfully navigated the vast Pacific,
discovering the many islands of Oceania. But then, 3,000 years
ago, their voyages stopped for a millennium – and no one
knows exactly why. From Walt Disney Animation Studios comes
“Moana,” a sweeping, CG-animated feature film about an adventurous
teenager who is inspired to leave the safety and security of
her island on a daring journey to save her
people. Inexplicably drawn to the ocean, Moana (voice of
Auliʻi Cravalho) convinces the mighty demigod Maui (voice
of Dwayne Johnson) to join her mission, and he
reluctantly helps her become a wayfinder like her
ancestors who sailed before her. Together,
they voyage across the open ocean on an
action-packed adventure, encountering enormous monsters and
impossible odds, and along the way, Moana fulfills her quest
and discovers the one thing she’s always sought: her own
identity. Directed by the renowned filmmaking team of Ron
Clements and John Musker (“The Little
Mermaid,” “Aladdin,” “The Princess & the Frog”),
produced by Osnat Shurer (“Lifted,” “One Man Band”), and featuring
music by Lin-Manuel Miranda, Mark Mancina and Opetaia Foa‘i,
“Moana” sails into U.S. theaters on November 23, 2016.
About Destination
Imagination
Destination Imagination, Inc. is a 501(c)(3) volunteer-led
non-profit organization whose purpose is to inspire and equip
students to become the next generation of innovators and leaders.
The organization seeks to connect students to opportunities
emerging in the global digital economy. The most popular education
offering is the Challenge Program, where student teams solve
open-ended STEM, arts and service learning Challenges and present
their solutions to trained Appraisers. Founded in 1982, Destination
Imagination has impacted more than 1.5 million students. To learn
more, please visit http://destinationimagination.org.
Participation
Requirements
The contest start date is October 17, 2016 and will run through
October 27, 2016 at 11:50pm EDT.
Photo entries must be submitted by legal residents of the United
States who are 18 years of age or older. Limit only one entry per
person. Duplicates will be removed.
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version on businesswire.com: http://www.businesswire.com/news/home/20161021005806/en/
Disney Consumer Products and Interactive MediaLiz Virji,
818-544-1926Liz.Virji@disney.com
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