RICHMOND, Va., Feb. 6, 2017 /PRNewswire/ -- Dominion Resources,
Inc. (NYSE: D) announced today it intends to change its name to
Dominion Energy, Inc., in recognition of its focus on the evolving
energy marketplace and to unify its brand following last year's
merger with Questar Corporation. The company also unveiled a new
logo befitting its new name.
"Dominion above all else is an energy company, committed to
serving our customers safely and dependably," said Thomas F. Farrell II, chairman, president and
chief executive officer. "Our company and our employees are proud
of the work we have done in delivering energy for 119 years and of
the reputation we have built through reliable and affordable
service. Dominion Energy builds upon this equity, updates our
company's look and unifies the company's brand across all of our
lines of business and throughout the 18 states where we do
business."
The changes will be made later this year, pending approval of
shareholders of the name change at the Annual Meeting this spring.
The company's 2017 Proxy Statement, which is expected to be filed
in March, will contain information regarding the proposed
change.
Dominion Resources was created in 1983 as a holding company for
its electric and natural gas utilities, a services company and a
subsidiary that was entering the natural gas exploration and
production business.
The current logo was introduced just prior to the merger with
Consolidated Natural Gas in 2000. The new logo retains a "D" shape
while modernizing the look with stripes suggesting energy through
the blue silhouette. It was designed by the global branding firm of
Chermayeff & Geismar & Haviv, the design firm behind many
of the world's most recognizable trademarks – including Chase, NBC,
State Farm, National Geographic, PBS, the Smithsonian and the
Library of Congress.
"A logo is a company's most focused public presentation — its
flag," said Sagi Haviv, partner and
designer at Chermayeff & Geismar & Haviv. "We designed the
new Dominion Energy logo as an evolution of the company's visual
heritage, while reflecting the vibrancy and changes occurring in
the energy industry. Building on the established and familiar
Dominion brand mark, we simplified the rising 'D' and infused
it with energy. The new, bold and distinctive symbol is now suited
to represent a leading energy provider."
"Over the years, Dominion has expanded to serve new markets with
a broader range of services," said Kelly
O'Keefe, head of creative brand management at Virginia Commonwealth University's Brandcenter, the
country's leading branding school. "This is a good time to unify
the brand, clarify the name and simplify the logo. The updated name
is more recognizable and the new logo is simple, fresh and
timeless." O'Keefe guided the company's rebranding.
After the annual meeting, the company would begin
implementation, including replacing logos on company facilities and
service vehicles and changing its "doing business as" names in
Idaho, North Carolina, Ohio, Utah,
Virginia, West Virginia and Wyoming — where its gas and electric
distribution companies reside. The company's new principal
operating units – Power Delivery Group, Power Generation Group and
Gas Infrastructure Group – would replace Dominion Virginia Power,
Dominion Generation and Dominion Energy, respectively.
The company's shares of common stock will continue to be traded
on the New York Stock Exchange under the ticker symbol "D."
For more information regarding the company's branding efforts,
please visit www.dom.com/NewBrand.
Dominion is one of the nation's largest producers and
transporters of energy, with a portfolio of approximately 26,400
megawatts of generation, 14,600 miles of natural gas transmission,
gathering and storage pipeline, and 6,600 miles of electric
transmission lines. Dominion operates one of the nation's largest
natural gas storage systems with 1 trillion cubic feet of storage
capacity and serves more than 6 million utility and retail energy
customers. For more information, visit www.dom.com.
Additional information and where to find it
This communication may be deemed to be solicitation material in
respect of the shareholder vote on the corporate name change.
Dominion intends to file a proxy statement with the U.S. Securities
and Exchange Commission ("SEC") in connection with the 2017 Annual
Meeting of Shareholders. INVESTORS AND SECURITY HOLDERS OF
DOMINION ARE URGED TO READ THE PROXY STATEMENT, ACCOMPANYING PROXY
CARD AND OTHER DOCUMENTS FILED WITH THE SEC CAREFULLY IN THEIR
ENTIRETY WHEN THEY BECOME AVAILABLE, BECAUSE THEY WILL CONTAIN
IMPORTANT INFORMATION. Shareholders will be able to obtain
that proxy statement, any amendments or supplements thereto and
other documents filed by Dominion with the SEC free of charge at
the SEC's website (www.sec.gov). These items also may be
viewed by visiting Dominion's website (www.dom.com).
Participants in the solicitation
Dominion and
its directors and officers may be deemed to be participants in the
solicitation of proxies from Dominion shareholders with respect to
the corporate name change and other matters to be considered at the
2017 Annual Meeting of Shareholders. Information about the
directors and executive officers of Dominion, including their
respective interests by security holdings or otherwise, is
available in Dominion's (i) Proxy Statement, dated March 22, 2016, for its 2016 Annual Meeting of
Shareholders, (ii) Annual Report on Form 10-K for the year
ended Dec. 31, 2015, filed with the
SEC on Feb. 26, 2016, and (iii)
Current Report on Form 8-K filed, filed with the SEC on
Jan. 24, 2017, each of which are
available free of charge at the SEC's website and Dominion's
website.
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SOURCE Dominion