OAKLAND, Calif., Oct. 20, 2015 /PRNewswire/ -- The makers of
Fresh Step® litter continue their mission to help improve the lives
of shelter cats and help more shelter cats find forever homes with
the return of its Million Meow Mission. Entering its second year,
Fresh Step has already donated millions of dollars to animal
welfare causes and more than one million scoops of litter to
shelters nationwide.
Giving Love By the Scoopful
This year, Fresh Step
continues its commitment to shelter cats with an additional
donation of one million scoops of litter to shelters nationwide
while offering enhanced opportunities for its Paw Points loyalty
members to get involved. Members can:
- Enter their Paw Points Code to show support for shelter
cats and receive a Million Meow Mission badge to share on social
media
- Donate Paw Points to support shelters and receive a
$2-off Fresh Step coupon, while
supplies last, and a Million Meow Mission badge to share on social
media
- Share their Adoption Story with the community
In turn, participating shelters can redeem Paw Points for free
Fresh Step litter, as well as other cat necessities, care items and
toys. Shelter and rescue organizations can register at
freshstep.com/pawpoints to begin receiving donations. Through its
site, Fresh Step will provide shelters and rescues with materials
to encourage their cat community to participate in the donation
program.
"At Fresh Step, we understand the immense amount of love and joy
our cuddly cats bring us. They reward us in millions of ways
which is why we are committed to giving back through our Million
Meow Mission program," said Nick
Meyer, Fresh Step Director of Marketing, Litter.
Every Person Can Make a Paws-itive Impact on a Cat's
Life
When a cat is terminally ill, end-of-life care or
hospice is a peaceful way for a cat to spend his final
days. Fostering at that stage is called "fospice care". Watch
the incredible story of Bosley, a strong cat who overcame the odds
and spent a wonderful year with a caring family. The Million Meow
Mission strives to help all cats experience a loving home. Whether
through caregiving, volunteering or donation, every act of kindness
to a cat in need is a gift.
For more information on the Million Meow Mission and to get
involved, visit
https://www.freshstep.com/paw-points/million-meow-mission.
Turn Your Cat's Tale Into Movie Magic
In honor of Fresh Step's Million Meow Mission, the
4th Annual Fresh Step Catdance Film Festival* shines the
spotlight on shelter cats. Fresh Step encourages filmmakers to make
shelter cats the star of the show by giving these "unknown" actors
their big break in the next Catdance classic.
The Catdance Film Festival is now accepting submissions of
original short films (up to four minutes) starring shelter cats
from now until December 14, 2015. The
best original short film will be awarded a $25,000 'kitty' and a trip for two to the
Catdance Film Festival in Park City,
Utah and the coveted Golden Litter Scoop.
"We know there's a story inside every cat and can't wait to see
how those stories come to life for the silver screen," said Meyer.
"Whether showing a sweet adoption story or highlighting funny,
quirky or stealth cat moments, Fresh Step will honor the best of
the best at the feline fête in Park
City."
To learn more about the Fresh Step Catdance Film Festival's
complete rules and to enter a film visit
freshstep.com/catdance2016.
The Clorox Company
The Clorox Company is a
leading multinational manufacturer and marketer of consumer and
professional products with about 7,700 employees worldwide and
fiscal year 2015 sales of $5.7
billion. Clorox markets some of the most trusted
and recognized consumer brand names, including its namesake bleach
and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog
removers; Poett® home care products; Fresh Step® cat litter; Glad®
bags, wraps and containers; Kingsford® charcoal; Hidden Valley®
dressings; Brita® water-filtration products and Burt's Bees®
natural personal care products. The company also markets brands for
professional services, including Clorox Healthcare®,
HealthLink®, Aplicare® and Dispatch® infection control products for
the healthcare industry. More than 80 percent of the company's
brands hold the No. 1 or No. 2 market share positions in their
categories.
The company also has been recognized recently for its corporate
responsibility efforts with two Climate Leadership Awards
for Excellence from the U.S. Environmental Protection
Agency and inclusion on the 2015 Newsweek Green
Rankings and Corporate Responsibility magazine's 100 Best
Corporate Citizens 2015 list.The Clorox Company and
The Clorox Company Foundation contributed more than
$15 million in combined cash grants,
product donations, cause marketing and employee volunteerism during
the past year. For more information,
visit TheCloroxCompany.com, the CR Matters Blog and
follow the company on Twitter at @CloroxCo.
NYSE: CLX
CLX-B
NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES
(D.C.), 18 YEARS AND OLDER WHO DID NOT PURCHASE ANY EQUIPMENT
FOR PURPOSES OF ENTERING THE CONTEST. VOID WHERE
PROHIBITED. Enter Contest by: 12/14/15 at 11:59
p.m. PT. For Official Rules and prize descriptions,
visit https://www.freshstep.com/promotions/catdance-festival-2016/.
Sponsor: The Clorox Company, 1221 Broadway, Oakland, CA 94612
*Fresh Step litter will host the screening and is using the
Catdance Film Festival name with permission, but is not an official
sponsor of the Sundance Film Festival.
Media
Contacts:
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Katie Young, PDC
PR
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401.529.3955
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Katie@pdcpr.net
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Anne Marie Ghigo,
Clorox
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Anne.Marie.Ghigo@clorox.com
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To view the original version on PR Newswire,
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SOURCE The Clorox Company