FORT LAUDERDALE, Fla.,
May 12, 2015 /PRNewswire/
-- Zimmerman, Omnicom's retail growth machine, announced today
that it has added women's specialty retailer Chico's FAS, Inc. (NYSE: CHS) to its retail
arsenal. Zimmerman will handle broadcast and print media strategy
including planning and buying for the Chico's, White House Black Market and Soma
brands.
"We selected Zimmerman for their retail capabilities, fresh
insights, collaborative nature and innovative thinking," said
Miki Racine Berardelli, President of
Digital Commerce and Chief Marketing Officer for Chico's FAS, Inc. "Zimmerman's expertise will
help us to execute more strategically and efficiently scale our
marketing. We look forward to working with them and welcome
them to the Chico's FAS team."
Chico's FAS, Inc. is a
cultivator of brands including Chico's, White House Black Market, Soma and
Boston Proper. Known for high quality, on trend apparel and
accessories, and its commitment to customer service, the Company
operates four eCommerce sites and more than 1,500 stores in the US
and Canada with international
franchises in Mexico.
"We've long admired and respected Chico's FAS for remaining true to its core
values over the years – beautiful apparel, exceptional service and
an unmatched understanding of its customers," said Michael Goldberg, CEO of Zimmerman.
"Chico's FAS has so much untapped
potential. Our job, working together, is to create growth for all
three Chico's FAS brands through
more efficient spending and a relentless focus on new
customers."
In addition, Zimmerman will support Chico's FAS, Inc.'s digital strategy, with a
focus on social strategy, listening, sentiment and
analytics.
"Zimmerman has decades of experience building great retail
brands, including private label," said Jordan Zimmerman, Founder and Chairman. "We are
thrilled to welcome Chico's FAS
into the Zimmerman retail family and look forward to serving them
as a growth machine like we do for all the retail brands we
represent."
About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading
integrated, retail agency in the country. Zimmerman's clients
represent some of the most prominent retail brands in the country,
including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire
Kingdom, AutoNation, Firehouse Subs, Boston Market, Extended Stay
America and Michaels. Headquartered in South Florida, the agency has retail service
offices throughout the country, including New York, Los
Angeles, Chicago,
Dallas, Atlanta, and Nashville. For information on the agency,
visit http://www.zadv.com.
About Omnicom Group
Omnicom Group (NYSE: OMC) is a leading global marketing and
corporate communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
About Chico's FAS,
Inc.
The Company, through its brands Chico's, White House Black Market, Soma and
Boston Proper, is a leading Omni-channel specialty retailer of
women's private-branded and sophisticated, casual-to-dressy
clothing, intimates, complementary accessories, and other
non-clothing items. The Company operates 1,500 stores in the US and
Canada and sells merchandise
through franchise locations in Mexico. The Company's merchandise is also
available at www.chicos.com, www.whbm.com, www.soma.com, and
www.bostonproper.com. For more detailed information on Chico's FAS, Inc., please visit
www.chicosfas.com.
CONTACT:
Zimmerman: Sonia Grunbaum
954.644.4205
soniagrunbaum@zadv.com
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visit:http://www.prnewswire.com/news-releases/zimmerman-lands-chicos-white-house-black-market-and-soma-300082083.html
SOURCE Zimmerman