New EOS M10 Digital Camera Puts Imaging Power and Convenience into the Hands of the Social Media Generation
October 13 2015 - 12:09AM
Business Wire
Compact Addition to the EOS M-Series of Cameras
Is Flexible, Stylish and Fun With an Emphasis on Connectivity
For capturing and sharing life’s important moments with great
clarity, Canon U.S.A. Inc., a leader in digital imaging solutions,
today announced the EOS M10 interchangeable lens digital camera. A
compact and stylish design, the EOS M10 camera has the features and
lens options to help photographers expand their creativity and the
mobile compatibility and size for social-sharers to stay connected
with sharp images that are sure to draw ‘Likes’.
Adding to its compact design, the EOS M10 camera is fitted with
a new retractable EF-M 15-45mm f/3.5-6.3 IS STM lens, that shortens
and locks into a compact size when not in use. This retractable
Canon interchangeable lens provides outstanding image quality that
helps the EOS M10 camera remain small and lightweight to go with
you anywhere.
For those “selfie” moments that can’t be missed, the EOS M10
camera’s three-inch screen tilts up 180 degrees to help make sure
everyone is in the shot. The touch panel LCD screen also lets users
browse images and navigate menus with ease. The camera’s Creative
Assist mode makes it easy to adjust settings and add effects such
as brightness, background blur, vividness of color, contrast,
warmth and filter effects to create share-worthy images on the go –
letting you stylize your photos and capture the moment just as you
want. And, to help everyone look their selfie-best, the Self
Portrait mode adjusts camera effects and settings to enhance skin
smoothness and brightness.
“This is the camera for the social media generation, including
those who love to take and share high-quality photos and video
while on the go. It will help them make the transition to a
dedicated, high-quality digital camera, because of its mobile
compatibility and creative options,” said Yuichi Ishizuka,
president and COO, Canon U.S.A., Inc.
The built-in Near Field Communication (NFC) functionality of the
EOS M10 camera is compatible with most current AndroidTM devices**
for easy setup of Wi-Fi® communication, and the camera’s Mobile
Device Connect Button supports wireless connectivity with IOS® and
AndroidTM devices. The EOS M10 camera also supports wireless remote
control featuring live view in compatible Apple® and Android
devices using Canon’s free Camera Connect app***, available through
the Apple App Store and Google PlayTM store.
The EOS M10 camera is fully compatible with Canon’s Connect
Station CS100, a home hub device that provides a fast and easy way
to store photos and videos from the camera as well as view them on
the living room TV, transfer them to social media networks and
share them with other linked Connect Station CS100 devices, for an
added level of sharing.
Pricing and AvailabilityThe EOS M10 camera is scheduled
to be available through authorized Canon dealers in November 2015,
and will be offered in a kit with the EF-M 15-45mm f/3.5-6.3 IS STM
zoom lens at an estimated retail price of $599.99. The camera body
is available in black or white, and will also be available in gray
exclusively through the Canon Online store at
http://shop.usa.canon.com/.
In addition, the new EF-M 15-45mm f/3.5-6.3 IS STM zoom lens is
scheduled to be available in November 2015 at an estimated retail
price of $299.99 and a silver version of the current EF-M 55-200mm
f/4.5-6.3 IS STM zoom lens also is scheduled to be available in
November 2015 at an estimated retail price of $349.99.
Canon EOS M10 Digital Camera Specifications Summary:
- 18.0 Megapixel CMOS (APS-C) sensor, ISO
100-12800 (expandable to H:25600)
- Canon DIGIC 6 Image Processor
- Hybrid CMOS AF II for accurate
autofocus along with maximum continuous shooting speeds up to 4.6
fps
- 3.0-inch tilt-type (180º up) LCD
monitor (approximately 1,040,000 dots)
- Full HD 1920x1080 movies at 24p and 30p
in MP4 format
- Self Portrait mode to adjust camera
effects, including skin smoothness and brightness
- Compatible with all EF-M lenses as well
as full line of EF and EF-S lenses*
- Compact size at just 4.2 x 2.6 x 1.3
inches, and just over 10.5 ounces (including battery and memory
card)
- Built-in retractable flash
- Built in Wi-Fi and NFC (Near Field
Communication) plus Mobile Device Connect Button
About Canon U.S.A., Inc.Canon U.S.A., Inc., is a leading
provider of consumer, business-to-business, and industrial digital
imaging solutions to the United States and to Latin America and the
Caribbean (excluding Mexico) markets. With approximately $31
billion in global revenue, its parent company, Canon Inc.
(NYSE:CAJ), ranks third overall in U.S. patents granted in 2014†
and is one of Fortune Magazine's World's Most Admired Companies in
2015. Canon U.S.A. is committed to the highest level of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer
service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social
and environmental responsibility. In 2014, the Canon Americas
Headquarters secured LEED® Gold certification, a recognition
for the design, construction, operations and maintenance of
high-performance green buildings. To keep apprised of the latest
news from Canon U.S.A., sign up for the Company's RSS news feed by
visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA. For media inquiries, please
contact pr@cusa.canon.com.
† Based on weekly patent counts issued by United States Patent
and Trademark Office.
All referenced product names, and other marks, are trademarks of
their respective owners.
* Mount Adapter EF-EOS M (an optional accessory) is required for
use with EF and EF-S lenses.
** Compatible with Android devices versions
4.0/4.1/4.2/4.3/4.4/5.0/5.1.
*** Compatible with iOS versions 7.1/8.4, Android smartphone
versions 2.3.3/4.0/4.1/4.2/4.3/4.4/5.0/5.1 and Android tablet
versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1. Data charges may apply with
the download of the free Canon Camera Connect app. This app helps
you to upload images to social media services. Please note that
image files may contain personally identifiable information that
may be subject to privacy laws. Canon disclaims and has no
responsibility for your use of such images. Canon does not obtain,
collect or use such images or any information included in such
images through this app.
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version on businesswire.com: http://www.businesswire.com/news/home/20151012006203/en/
Editorial:Canon U.S.A., Inc.Robert Luckett,
631-330-5205rluckett@cusa.canon.comorLeigh Nofi,
631-330-3783lnofi@cusa.canon.comorCanon U.S.A.
Website:www.usa.canon.comorFor sales information/customer
support:1-800-OK-CANON
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