Banquet® Brings More Value to the Table with Updates and Enhancements to Meals
January 06 2016 - 8:00AM
Business Wire
Banquet®, a brand of ConAgra Foods, Inc. (NYSE: CAG), is
bringing more to the table with the brand’s restage in the meals
families have come to trust. The restage features meals with a
variety of improvements, including 25 percent more food, better
protein or improved ingredients.
“Consumers want quick, warm and satisfying meals for a good
value,” said John Pawlowski, Brand Manager, ConAgra Foods. “That’s
why we’re proud of the changes we’ve made as part of the Banquet
brand restage, which improve the dinner experience with more food,
improved ingredients and what we believe to be an even better
taste.”
With the restage comes updated packaging featuring a new logo
and high-definition food shots that highlight the changes to
quantity and quality of the food – changes that include adding 20
percent more chicken to the pot pies, real cream and margarine to
the mashed potatoes, real cheese to the mac & cheese, replacing
dark meat chicken with 100 percent natural chicken breast and
more.
As part of the restage, Banquet is back on TV – the first time
since 2009 – with the heaviest advertising nationally in the
brand’s history.
"Consumers are evolving and it’s a priority for the brand to
continue meeting their needs,” said Pawlowski. “With a tagline of
‘Now Serving a Better Banquet,’ our new ads highlight how we’re
doing just that with bigger portions and better ingredients.”
Banquet meals are available in the freezer aisle at grocery
stores nationwide for a suggested retail price of $1 - $1.25.
For more information on the Banquet brand restage, visit
http://www.banquet.com/whats-new.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG), is one of North America's
leading food companies, with brands in 99 percent of America’s
households. Consumers find Banquet, Chef Boyardee, Egg Beaters,
Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s,
PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other
ConAgra Foods brands in grocery, convenience, mass merchandise and
club stores. ConAgra Foods also has a strong business-to-business
presence, supplying frozen potato and sweet potato products as well
as other vegetable, spice and grain products to a variety of
well-known restaurants, foodservice operators and commercial
customers. For more information, please visit us at
http://www.conagrafoods.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160106005271/en/
ConAgra FoodsNicole Noren,
402-240-5469nicole.noren@conagrafoods.comwww.conagrafoods.com
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