Peter Pan® Simply Ground Drives Innovation in the Nut Butter Category
November 17 2015 - 8:00AM
Business Wire
Peter Pan®, a brand of ConAgra Foods, Inc. (NYSE: CAG), is
delivering innovation to the peanut butter category with the
introduction of Peter Pan Simply Ground™. Simply Ground has the
texture of freshly ground peanut butter – creamy with a bit of
crunch. Unlike other crunchy peanut butters, Simply Ground is
perfect for snacking and is easily spreadable so it won’t tear up
bread. Simply Ground features simple ingredients- roasted peanuts,
sugar, vegetable oils and salt. There are no artificial flavors,
colors or preservatives, and Simply Ground has 0g trans fat per
serving and is gluten free, cholesterol free, and is kosher
certified.
“Simply Ground spreads like a creamy peanut butter while
offering the texture of crunchy,” said Brian Evangelista, Brand
Manager, Peanut Butter, ConAgra Foods. “Consumers tell us that
crunchy peanut butter has limitations to being spreadable and
dippable. For example, crunchy peanut butters tear up softer breads
and don’t make a great sandwich, but Simply Ground solves that
problem.
Available in two varieties, Simply Ground Original is packed
with eight grams of protein per serving and Honey Roast with seven,
making it perfect for the classic PB&J or wholesome dipping and
snacking. A unique wide-mouth jar makes Simply Ground easy to
enjoy.
“Consumers want great taste, simple ingredients, the benefit of
protein and convenience – all at an affordable price,” said
Evangelista. In recent years we’ve seen more category innovation
around sweet offerings, but this category is all about real food.
That’s why we’re proud to be able to offer Simply Ground.”
In-store demonstrations have been a focus for the Simply Ground
launch.
“As the first texture innovation in this category in many years,
sharing the experience with consumers is critical,” said
Evangelista. “Consumers love the fresh ground texture, but they
need to taste it to believe it.”
Both Simply Ground varieties are available at grocery stores
nationwide for the suggested retail price of $3.39.
For more information or for recipe ideas, visit
peterpanpb.com.
About ConAgra Foods
ConAgra Foods, Inc., (NYSE: CAG), is one of North America's
leading food companies, with brands in 99 percent of America’s
households. Consumers find Banquet, Chef Boyardee, Egg Beaters,
Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s,
PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other
ConAgra Foods brands in grocery, convenience, mass merchandise and
club stores. ConAgra Foods also has a strong business-to-business
presence, supplying frozen potato and sweet potato products as well
as other vegetable, spice and grain products to a variety of
well-known restaurants, foodservice operators and commercial
customers. For more information, please visit us at
http://www.conagrafoods.com.
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ConAgra FoodsNicole Noren,
402-240-5469nicole.noren@conagrafoods.comwww.conagrafoods.com
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