By Mike Spector and Christina Rexrode 

Subprime lender Springleaf Holdings Inc. is in exclusive talks to buy Citigroup Inc.'s OneMain Financial, according to people familiar with the matter.

Springleaf has agreed to pay more than $4 billion for the Baltimore-based subprime lender, and a deal could be finalized within the next two weeks, one of the people said.

The two sides still must negotiate a number of contractual agreements related to the deal, the person added.

Reuters earlier Friday reported that Springleaf was in advanced talks to buy OneMain.

Citigroup has said it would consider spinning off OneMain as a separate public company, selling it or a combination of the two. OneMain filed IPO paperwork with regulators in October.

Citigroup weighed a sale of OneMain in 2011, but the bank didn't want to sell for too low a price and investors were concerned about the ability to raise financing for the deal.

Springleaf, majority owned by private-equity firm Fortress Investment Group has been interested in OneMain for years. But Springleaf, based in Evansville, Ind., was hampered by a heavy debt load that led it to hire restructuring advisers.

Springleaf cut costs and raised money to improve its finances, and the company went public in October 2013.

Fortress owns about 64% of Springleaf. The private-equity firm acquired a majority interest in the subprime lender for about $125 million in 2010 from American International Group.

Write to Mike Spector at mike.spector@wsj.com and Christina Rexrode at christina.rexrode@wsj.com

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