RTL Group Acquires Majority Stake In SyleHaul For $107 Million
November 03 2014 - 3:14AM
Dow Jones News
By Chase Gummer
European entertainment conglomerate RTL Group said Monday it
would take a controlling stake in StyleHaul for $107 million,
valuing the U.S. based-online video marketing company at $151.4
million.
The deal will increase RTL's stake in Stylehaul from 22.3% to
93.6% with an option to acquire the remaining equity.
StyleHaul creates and markets Youtube videos for beauty and
fashion products with more than 900 million views per month, RTL
said in a statement.
The company says the acquisition is part of its strategy to
expand into the online video market in North America.
Write to Chase Gummer at chase.gummer@wsj.com
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