By Chase Gummer

European entertainment conglomerate RTL Group said Monday it would take a controlling stake in StyleHaul for $107 million, valuing the U.S. based-online video marketing company at $151.4 million.

The deal will increase RTL's stake in Stylehaul from 22.3% to 93.6% with an option to acquire the remaining equity.

StyleHaul creates and markets Youtube videos for beauty and fashion products with more than 900 million views per month, RTL said in a statement.

The company says the acquisition is part of its strategy to expand into the online video market in North America.

Write to Chase Gummer at chase.gummer@wsj.com

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