American Express Redefines Premium with The New Platinum Card®
March 02 2017 - 9:00AM
Business Wire
Exclusive New Uber Benefits, Expanded 5X
Membership Rewards, More Airport Lounge Locations, Unique Dining
Experiences and Service that Goes Above and Beyond
American Express (NYSE:AXP) today announced a new generation of
benefits for its iconic Platinum Card. The benefits are built for
today’s global travelers who enjoy exclusive access, unique
experiences and best-in-class service whether they’re traveling
across the globe or in their home city.
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In addition to the enhanced benefits for
Platinum Card Members, American Express is introducing a new, sleek
metal Card design.
Starting on March 30, 2017, consumers with The Platinum
Card® will receive exclusive access in the Uber app to a new
Uber Rides with Platinum benefit, which provides up to $200
annually in Uber credits for U.S. rides and automatic VIP status
where available. Platinum Card Members will also receive 5X
Membership Rewards points on eligible hotels booked on
amextravel.com. This is in addition to the recently unveiled 5X
Membership Rewards points on airfare booked directly with airlines
or American Express Travel. Card Members will also get access to an
expanded Global Lounge Collection, a new Global Dining Collection,
more global events, enhanced mobile servicing options, and all of
the other benefits that currently come with Platinum Card
Membership.
“Because we’ve built long term relationships with our Platinum
Card Members, we have a deep understanding of what they value most
about their Membership – access to exclusive experiences, rich
travel rewards and superior service,” said Janey Whiteside, senior
vice president and general manager of Global Charge Products,
Benefits & Services, American Express. “We’re elevating the
Platinum Card to further deliver in these key areas, while
providing new benefits that enhance their lifestyles. We want to
ensure that we’re continually exceeding our Card Members’
expectations.”
Uber Rides with Platinum
American Express is deepening its relationship with Uber, a
service regularly used by a large portion of American Express Card
Members. Through the new Uber Rides with Platinum benefit, which is
delivered in an exclusive Uber in-app experience, Platinum Card
Members will receive up to $200 in annual Uber credits for rides
within the United States as well as Uber VIP status where
available. Card Members will receive $15 in Uber credit per month,
with an additional $20 bonus in December, when they add their
American Express Platinum Card as a payment method to the Uber
app.
“This premium, first-of-its-kind benefit gives Platinum Card
Members another reason to use Uber – a reliable, safe way to travel
in 450 plus cities around the world," said Emil Michael, Chief
Business Officer, Uber. "We’re excited to continue to expand our
longstanding partnership with American Express to provide even more
Card Members with valuable rewards and VIP treatment when they ride
with Uber.”
The Next Generation of Platinum Card Membership
In addition to the new Uber benefit, American Express has
redesigned the Platinum Card to give Card Members a complete range
of benefits they can rely on at every step of their journey.
- 5X Membership Rewards: In
addition to the recently unveiled 5X points for flights when booked
directly with airlines or American Express Travel, Card Members
will be able to receive 5X Membership Rewards points for eligible
hotels booked on amextravel.com.
- Expansion of the Global Lounge
Collection: Platinum Card Members have access to the growing
Global Lounge Collection, which provides access to the most airport
lounges from any U.S. credit card. The Global Lounge Collection
unlocks access to more than 1,000 American Express and partner
airport lounges, in more than 500 cities, across 120 countries,
including future Centurion Lounge locations in Hong Kong and
Philadelphia scheduled to open later this year.
- Complimentary Additional Gold
Cards: Platinum Card Members will be able to add Additional
Gold Cards on their Platinum Card Account for no annual fee and
existing Additional Gold Cards will also have no annual fee. Card
Members can earn Membership Rewards points for all eligible
purchases made by their Additional Card Member(s).
- Access to a new Global Dining
Collection: American Express has partnered with world-renowned
chefs, including Thomas Keller, Daniel Humm, Stephanie Izard and
José Andrés, to provide Platinum Card Members with access to
one-of-a-kind dining experiences like the EMP Summer House in the
Hamptons, a pop-up restaurant from the Eleven Madison Park team
exclusively available for American Express Card Members. Card
Members will also get access to exclusive reserved seating,
culinary events and other exciting benefits.
- More Global Events: American
Express is expanding its By Invitation Only® program to include
more Card Member experiences in top destinations around the world,
such as premium access to the Grand Prix de Monaco, an enthusiast’s
dream trip through French wine country and a global fashion tour
with Harper’s Bazaar to celebrate the iconic magazine’s 150th
Anniversary.
- Continued value at Fine Hotels and
Resorts: Platinum Card Members can receive valuable benefits
including complimentary daily breakfast for two and guaranteed 4PM
late checkout offering an average total value of $550 whenever they
book at a Fine Hotels and Resorts property with American Express
Travel.
- New Card Design: In addition to
the enhanced benefits for Platinum Card Members, American Express
is introducing a new, sleek metal Card design.
These are part of a growing roster of benefits that Platinum
Card Members can already take advantage of including: up to $200
Airline Fee Credit that can be used for incidental fees such as
baggage on a selected airline each year, Starwood Preferred Guest®
Gold Status and Hilton Honors™ Gold Status, access to the Delta
Private Jet program, complimentary access to Wi-Fi hotspots
provided by Boingo Wireless, a Fee Credit for Global Entry or the
TSA Pre✓® program application and no foreign exchange fees.
True to the brand’s heritage of service, American Express is
also bringing personalized service to Card Members’ pockets by
offering Platinum Card Members seamless access to concierge, travel
and Customer Care Professionals through the Amex Mobile app. Also
coming to the app is a lounge finder feature that will easily allow
Card Members to find one of the 1,000 plus lounges in the Global
Lounge Collection when they are on the go.
Beginning on March 30, the new annual fee for the Platinum Card
will be $550. For existing Platinum Card Members, the new annual
fee will take effect on Card Members’ annual renewal date on or
after September 1, 2017.
Terms and Limitations apply. More information about these new
benefits can be found at: americanexpress.com/platinumupdate
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more at
americanexpress.com and connect with us on
facebook.com/americanexpress,foursquare.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
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American ExpressCharlotte Fuller,
212-640-6841Charlotte.Fuller@aexp.comorHeather Norton,
212-640-0496Heather.A.Norton@aexp.comorDay One AgencyLaura
Barganier, 972-978-7665laura@D1A.com
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