10,000 Free Tickets to be Distributed via
American Express Sweepstakes – Entry Period Begins Monday, October
5; Amex Unstaged Global Livestream to be Directed by Brett
Ratner;
Dead & Company and American Express to Give
Fans Opportunity to Support NYC’s Robin Hood Foundation
American Express announced today that Dead
& Company has been chosen as the next artists in its popular
live stream music series “American Express Unstaged,” in
partnership with Vevo and YouTube. This new show has been added to
the band’s Fall 2015 tour schedule on Saturday, November 7 at
Madison Square Garden. The band and American Express will
distribute 10,000 free tickets for this concert via a sweepstakes
and fans will have the chance to support the Robin Hood Foundation,
New York’s largest poverty-fighting organization.”
The Amex Unstaged global concert livestream
will be directed by Brett Ratner and will be streamed at
amexunstaged.com and via the Unstaged app on the evening of
November 7.
To be eligible to win one of 5,000 pairs of
free tickets to this show, fans who are U.S. residents, 18 and over
can enter the official American Express Presents: Dead &
Company Giveaway sweepstakes at www.DeadAndCompany.com beginning
Monday, October 5 at 12 a.m. ET. The sweepstakes entry period will
be closed on Thursday, October 8 at 11:59 p.m. ET. Ticket
distribution details will be communicated directly to sweepstakes
winners on or after Thursday, October 22. Tickets for this concert
will not be made available for sale, and are only available to the
public through the sweepstakes. There is no purchase necessary to
enter, and official rules for the sweepstakes can be found via the
entry page.
Grateful Dead members Mickey Hart, Bill
Kreutzmann and Bob Weir joined forces with singer/guitarist John
Mayer to form the band Dead & Company. The band will take the
stage at a series of shows this Fall including three nights at
the legendary Madison Square Garden and will perform two
sets of music drawing largely from the Dead’s historic catalog of
songs.
“Well, this is great - this is the system
working at its best. Our fans get music for free, we get to play
our music for a bunch of folks who might otherwise not get to catch
it, AMEX gets to support music and the arts, and everyone gets to
come together at Madison Square Garden and online to benefit The
Robin Hood Foundation and New York City’s less fortunate,” said
Weir.
Hart remarked, “New Yorkers have given us their
hearts over the years. I'm proud to support The Robin Hood
Foundation who are in the trenches, on the streets making a real
difference for those who are homeless but not hopeless."
Kreutzmann commented, “As you know, it's been a
phenomenal 50th anniversary year and now we're resurrecting the
spirit of the Dead at MSG. The Dead has always been inclusive, not
exclusive. After all, we are everywhere. So we decided to add a
third night at MSG, but this time...for free. Your patience and
dedication will be rewarded."
“This is one of those great moments where
everything clicks. The spirit of the music, the great generosity
and hard work of The Robin Hood Foundation, the beautiful energy of
a concert at MSG as only Amex Unstaged could put together, and a
night for fans to enjoy music that's truly free,” said Mayer.
"This unique Dead & Company show will be a
tremendous musical experience for fans at the Garden and those
watching the livestream. We're thrilled to create a memorable
experience for the devoted followers of this iconic group of
musicians in New York and beyond," said John Hayes, Chief Marketing
Officer, American Express. "As importantly, it's a great
opportunity for American Express to give our Card Members and all
fans of the Dead the chance to support Robin Hood."
Given the live show and livestream are free,
fans will have opportunities to “pay it forward” and help Robin
Hood in its mission of finding, funding and creating programs and
schools that generate meaningful results for families in New York’s
poorest neighborhoods. For more information about the foundation,
visit www.robinhood.org.
“There are 1.8 million New Yorkers living in
poverty,” said David Saltzman, Executive Director of Robin Hood.
“We are especially grateful to Dead & Company, American Express
and the entire caring community of Dead fans for the opportunity to
help transform lives with their donations.”
About Robin Hood
Foundation
Robin Hood is New York’s largest
poverty-fighting organization. We create and fund over 200 of the
most effective programs to help 1.8 million New Yorkers learn and
earn their way out of poverty. Because our board underwrites all
operating costs, 100% of all donations go directly to serve our
neighbors in need. Learn more at robinhood.org
About American
Express
American Express is a global services company,
providing customers with access to products, insights and
experiences that enrich lives and build business
success. Learn more at americanexpress.com and connect
with us on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge and
credit cards, business credit cards, Plenti rewards program, travel
services, gift cards, prepaid cards, merchant services, corporate
card and business travel.
About
Vevo
Vevo is the world’s leading all-premium
music video and entertainment platform with nearly 12 billion
monthly views globally. Vevo brings a library of 150,000 HD music
videos, exclusive original programming and live concert
performances to everyone on the planet who loves music. Viewers can
watch on-demand through Vevo.com, the mobile web
and apps for mobile/tablets and TVs, or through Vevo TV,
the always-on broadcast-style linear music channels built by expert
human programmers. Additionally, Vevo syndicates its catalogue to
dozens of sites across the web giving music fans the option to view
their favorite programming anywhere, anytime. It is Vevo’s massive
scale and reach that has attracted more than 900 brand marketers
around the globe since its launch in 2009.
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version on businesswire.com: http://www.businesswire.com/news/home/20151005006724/en/
PMK-BNCRick McCabe,
212.373.6110rick.mccabe@pmkbnc.comorAmerican ExpressBradley Minor,
212.640.2274Bradley.R.Minor@aexp.com
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