American Express and the Seattle Seahawks Redefine the Power of Being a “12”
September 23 2015 - 11:00AM
Business Wire
American Express ignites partnership with
Seahawks to unleash experiences and benefits for Card Members and
fans like never before
American Express (NYSE:AXP) and the Seattle Seahawks today
announced a multi-year partnership to bring excitement and value to
passionate Seahawks fans – also known as the “12s.” With strong
relationships with both Card Members and merchants and a legacy of
working with sports partners, American Express will work with the
Seahawks and select merchants to amplify the fandom around one of
the best-supported teams in professional sports. Card Members and
fans will be given a range of unique offers, experiences and
benefits that are designed to magnify the excitement around the
season.
“The 12s are some of the most passionate and loudest football
fans in the country,” said Anré Williams, President, Global
Merchant Services, American Express. “Working with the Seahawks and
select Seattle-area merchants, we have a unique opportunity to
embrace that fandom and create exciting, new ways for Card Members
and Hawk fans to cheer on their favorite team throughout the 2015
season.”
“We have a phenomenal fan base and the 12s have caught the
attention of the country with how loud and enthusiastic they are,”
said Seahawks President Peter McLoughlin. “We are honored to
partner with American Express to create fun and exciting
opportunities for our fans to support their team.”
Highlights of the partnership include:
- Section 12 – Free pre-game
experience for all fans: Recognizing that the 12s want to come
together before Seahawks home games, American Express will host the
ultimate pre-game experience for fans. The first Section 12
pre-game experience will take place at Occidental Park, located
within walking distance of CenturyLink Field, this Sunday,
September 27 from 9:00 AM to 1:00 PM in advance of the first home
game against Chicago. All fans that attend the Section 12
experience will have the chance to purchase a variety of food and
beverages provided by local small merchants, take part in
fan-friendly activities and more. Entry to the event is free and
open to all fans on a first-come, first-serve basis.
- Blue Friday – Giveaways and offers
from Seattle merchants: Embracing the 12s’ tradition of wearing
blue Seahawks gear on Fridays, American Express will work with
Seattle merchants to give new meaning to this exciting lead-up to
game day. American Express will partner with select merchants to
provide Seahawks-themed surprises to fans such as autographed
Seahawks gear and Friday meet-and-greets with former Seahawks
players.
Reinforcing the value of Membership, American Express will
provide Card Members with exclusive events and offers,
including:
- Section 12 Card Member Club –
Exclusive area for pre-game activities: Card Members will have
special access to enjoy the Section 12 Card Member Club on Sunday,
September 27 at Occidental Park. Benefits will include
complimentary snacks, intimate meet and greets with former Seahawks
players and exclusive giveaways.
- Gridiron Radios - Play-by-play
radios distributed at CenturyLink Field: Knowing that fans want
to be as close to the on-the-field action as possible, Card Members
at CenturyLink Field will be able to hear live play-by-play
commentary and game updates from Seahawks radio broadcast, while
watching the action in-stadium with the American Express Gridiron
Radio earpieces. Available to American Express ® Card Members at
all home games this football season, Gridiron radios will be
distributed at CenturyLink Field GuestLink locations on a
first-come, first-serve basis and available while supplies
last.
- Exclusive Seahawks Cup Holder with
Purchase: American Express Card Members who want to show their
Seahawks pride can receive an exclusive Seahawks branded cup holder
to insulate beverages each time they use their Card to purchase an
item at select in-stadium concession stands. Seahawks branded cup
holders are available on a first-come, first-serve basis, only
while supplies last.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge and credit cards,
business credit cards, Plenti rewards program, travel services,
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About Seattle Seahawks
The Seattle Seahawks joined the National Football League (NFL)
in 1976 as an expansion team. The Seahawks have won nine division
titles and three conference championships. They are the only team
to have played in both the American Football Conference (AFC) and
the National Football Conference (NFC) championship games. They
have appeared in three Super Bowls, (Super Bowl XL, Super Bowl
XLVIII and Super Bowl XLIX). The Seahawks defeated the Denver
Broncos, 43-8, in Super Bowl XLVIII to win their first title. The
team plays at CenturyLink Field in downtown Seattle and is owned by
local businessman, investor, and philanthropist Paul Allen.
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version on businesswire.com: http://www.businesswire.com/news/home/20150923005254/en/
American ExpressSanette Chao,
212-640-6445Sanette.chao@aexp.comorSeattle SeahawksJeff
Garza, 425-203-8021JeffG@seahawks.com
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