LEXINGTON, Ky. and BIRMINGHAM, Ala., May
20, 2015 /PRNewswire/ -- Valvoline™, the pioneering
developer of motor oil, has concluded its agency review process and
has selected Birmingham,
Alabama-based independent Big as agency of record for
advertising, public relations, media, and digital marketing in
Valvoline's Do-it-Yourself (DIY) business.
Valvoline selected Big after a thorough creative and media
review that concluded this month with final pitches from five
agencies. Valvoline said its review was aimed at identifying an
agency that could develop a holistic approach to messaging and
content.
"We selected Big after this review based on their overall
approach," said Jamal K. Muashsher,
director of marketing for Valvoline's global brands. "They
understood both exactly who our audience is and how to reach them
with innovative approaches to content that will help celebrate the
rich heritage of hands-on expertise for which Valvoline is
known."
Big, a 46-person full-service shop that began as a PR firm, is
most recently known for its selection as Advertising Age
magazine's Southeast Small Agency of the Year in 2013. "You don't
pass up the chance to pitch for and work with an American icon,"
said John Montgomery, Big's founder
and president. He added, "In Valvoline we saw an ideal partner –
one that would allow us to bring our authentic voice to work for
them and one that wanted exactly what we're best at." Big will
support digital strategy, content creation, creative and media
buying for Valvoline.
About Valvoline
Valvoline, a brand of Ashland Inc. (NYSE: ASH), has been serving
American motorists for over 140 years. In addition to commercial
and industrial lubricants, the Valvoline family of products
includes, ZerexTM antifreeze, SynPowerTM
performance products, MaxLifeTM products created for
higher-mileage engines and NextGenTM, created with
50-percent recycled oil. With more than 940 locations throughout
the United States, Valvoline
Instant Oil ChangeSM service centers are a leader in
serving the quick lube market. For more information, please visit
Valvoline.com.
About Big
Big is a Birmingham-based,
full-service digital communications firm, specializing in public
relations, brand strategy, integrated marketing, content marketing,
media strategy, grassroots marketing and promotions. For more
information about Big, visit
www.bigcom.com.
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SOURCE Valvoline