Further bolsters the capabilities of Accenture
Interactive in Europe to deliver digital commerce solutions to
clients using Intershop, hybris and Adobe technologies
Accenture (NYSE:ACN) has acquired Brightstep, a Swedish digital
consulting company specializing in digital content and commerce
solutions, strengthening its digital marketing and commerce
services provided through Accenture Interactive. As a result of the
acquisition, Accenture clients will have access to a greater number
of professionals trained in leading digital commerce solutions from
Intershop, hybris software and Adobe. Terms of the transaction were
not disclosed.
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The two Brightstep founders: Karl Moberg,
CEO (l.) & Mattias Pihlstr�m, Co-CEO (r.) (Photo: Business
Wire)
Brightstep, now part of Accenture Interactive, is a digital
consulting company with strong capabilities including digital
strategy, commerce, content and interactive marketing, employing
more than 60 people. The company also provides services for digital
platform selection, development, implementation and maintenance
delivered to companies in the retail, fashion, telecommunications
and resources industries. Brightstep is a global Intershop Platinum
Partner, a hybris Gold Partner and boasts one of the largest
workforces of hybris-trained professionals in the Nordics. The
company also delivers consulting and implementation work to clients
around Adobe Marketing Cloud solutions, including Adobe Experience
Manager, Adobe Analytics and Adobe Target.
“We’re seeing many European companies across industries
including retailers and industrial equipment manufacturers ramping
up their investments in digital content and commerce and they’re
looking for us to help them transform the digital customer
experience,” said Anatoly Roytman, managing director, Accenture
Interactive, Europe, Africa, Latin America and global digital
commerce lead. “With the acquisition of Brightstep, we’re expanding
our end-to-end capabilities to help clients develop the digital
content and commerce strategies and platforms they need to provide
supreme brand and buying experiences to customers.”
Karl Moberg, CEO and co-founder of Brightstep, said, “Over the
past 14 years, we’ve built an exceptionally strong team at
Brightstep and we’re proud to join Accenture, a recognized global
leader for digital services. Our combined expertise will allow us
to deliver transformational digital commerce solutions to even more
organizations. As part of Accenture Interactive, we can now provide
our existing clients with digital marketing, commerce and content
services at global scale and with even broader in-depth industry
experience.”
Brightstep, founded in 2001 and based in Stockholm, Sweden, is
the most recent in a series of acquisitions that have strengthened
and expanded Accenture Interactive’s end-to-end consulting and
technology services for brand leaders and chief marketing officers
globally. Earlier this year, Accenture completed the acquisition of
Reactive Media Pty Ltd, one of Australia’s largest independent
digital agencies. In 2013, Accenture acquired Fjord, a design and
innovation agency with presences in Europe, the U.S. and Latin
America. Also in 2013, Accenture acquired Acquity Group, adding
significant skills and scale in omni-channel commerce services and
leading digital platforms, such as hybris and Adobe, in the U.S.
Reactive, Fjord and Acquity Group are all part of Accenture
Interactive.
The acquisition of Brightstep is another in a series of moves
Accenture Interactive has taken this year to strengthen its digital
marketing and commerce capabilities. In May, it opened the
Accenture Interactive Innovation Center in Sophia Antipolis,
France, which provides leading brands an environment to experience
the impact of social media and artificial intelligence on customer
service, marketing campaigns and the entire customer experience. In
March, Accenture and Adobe launched Accenture Customer Engagement,
a cloud-based managed service under a pay-per-use model that
simplifies the development, execution and measurement of digital
marketing to drive marketing ROI. Adobe also recognized Accenture
as EMEA Digital Marketing Partner of the Year for the third
consecutive year. Similarly, Accenture was named Global Partner of
the Year for the second consecutive year by hybris.
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company, with more than 323,000 people serving
clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The
company generated net revenues of US$30.0 billion for the
fiscal year ended Aug. 31, 2014. Its home page is
www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the
world’s leading brands drive superior marketing performance across
the full multichannel customer experience. Accenture Interactive
offers integrated, industrialized and industry-driven digital
transformation and marketing solutions. To learn more follow us
@AccentureSocial and visit www.accenture.com/interactive.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
“plans,” “projects,” “believes,” “estimates,” “positioned,”
“outlook” and similar expressions are used to identify these
forward-looking statements. These statements involve a number of
risks, uncertainties and other factors that could cause actual
results to differ materially from those expressed or implied. These
include, without limitation, risks that: the transaction might not
achieve the anticipated benefits for the company; the company’s
results of operations could be adversely affected by volatile,
negative or uncertain economic conditions and the effects of these
conditions on the company’s clients’ businesses and levels of
business activity; the company’s business depends on generating and
maintaining ongoing, profitable client demand for the company’s
services and solutions, and a significant reduction in such demand
could materially affect the company’s results of operations; if the
company is unable to keep its supply of skills and resources in
balance with client demand around the world and attract and retain
professionals with strong leadership skills, the company’s
business, the utilization rate of the company’s professionals and
the company’s results of operations may be materially adversely
affected; the markets in which the company competes are highly
competitive, and the company might not be able to compete
effectively; the company could have liability or the company’s
reputation could be damaged if the company fails to protect client
and/or company data or information systems as obligated by law or
contract or if the company’s information systems are breached; the
company’s results of operations and ability to grow could be
materially negatively affected if the company cannot adapt and
expand its services and solutions in response to ongoing changes in
technology and offerings by new entrants; the company’s results of
operations could materially suffer if the company is not able to
obtain sufficient pricing to enable it to meet its profitability
expectations; if the company does not accurately anticipate the
cost, risk and complexity of performing its work or if the third
parties upon whom it relies do not meet their commitments, then the
company’s contracts could have delivery inefficiencies and be less
profitable than expected or unprofitable; the company’s results of
operations could be materially adversely affected by fluctuations
in foreign currency exchange rates; the company’s profitability
could suffer if its cost-management strategies are unsuccessful,
and the company may not be able to improve its profitability
through improvements to cost-management to the degree it has done
in the past; the company’s business could be materially adversely
affected if the company incurs legal liability; the company’s work
with government clients exposes the company to additional risks
inherent in the government contracting environment; the company
might not be successful at identifying, acquiring or integrating
businesses or entering into joint ventures; the company’s Global
Delivery Network is increasingly concentrated in India and the
Philippines, which may expose it to operational risks; changes in
the company’s level of taxes, as well as audits, investigations and
tax proceedings, or changes in the company’s treatment as an Irish
company, could have a material adverse effect on the company’s
results of operations and financial condition; as a result of the
company’s geographically diverse operations and its growth strategy
to continue geographic expansion, the company is more susceptible
to certain risks; adverse changes to the company’s relationships
with key alliance partners or in the business of its key alliance
partners could adversely affect the company’s results of
operations; the company’s services or solutions could infringe upon
the intellectual property rights of others or the company might
lose its ability to utilize the intellectual property of others; if
the company is unable to protect its intellectual property rights
from unauthorized use or infringement by third parties, its
business could be adversely affected; the company’s ability to
attract and retain business and employees may depend on its
reputation in the marketplace; many of the company’s contracts
include payments that link some of its fees to the attainment of
performance or business targets and/or require the company to meet
specific service levels, which could increase the variability of
the company’s revenues and impact its margins; if the company is
unable to collect its receivables or unbilled services, the
company’s results of operations, financial condition and cash flows
could be adversely affected; if the company is unable to manage the
organizational challenges associated with its size, the company
might be unable to achieve its business objectives; the company’s
share price and results of operations could fluctuate and be
difficult to predict; the company’s results of operations and share
price could be adversely affected if it is unable to maintain
effective internal controls; any changes to the estimates and
assumptions that the company makes in connection with the
preparation of its consolidated financial statements could
adversely affect its financial results; the company may be subject
to criticism and negative publicity related to its incorporation in
Ireland; as well as the risks, uncertainties and other factors
discussed under the “Risk Factors” heading in Accenture plc’s most
recent annual report on Form 10-K and other documents filed with or
furnished to the Securities and Exchange Commission. Statements in
this news release speak only as of the date they were made, and
Accenture undertakes no duty to update any forward-looking
statements made in this news release or to conform such statements
to actual results or changes in Accenture’s expectations.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150623005857/en/
AccentureJens R. Derksen, + 49 175
5761393jens.derksen@accenture.comorAnna Markelius, + 46 73051
3452anna.markelius@accenture.com
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