vitaminwater® Partners with Aaron Paul to “Drink Outside the Lines”
June 15 2017 - 2:55PM
Business Wire
New advertising campaign inspires consumers to
put an interesting twist on everyday activities
vitaminwater®, the great-tasting, nutrient-enhanced water
beverage with added electrolytes, today announced a new creative
campaign featuring award-winning actor, Aaron Paul. Together
vitaminwater and Paul encourage consumers to grab a bottle
of their favorite flavor and “drink outside the lines” this
summer.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170615006178/en/
Behind the scenes of the vitaminwater®
“Drink Outside the Lines” campaign shoot with Aaron Paul. Find
video of Aaron at https://youtu.be/7qV7xG7f97g. (Photo: Business
Wire)
At the center of the campaign is a video that features Paul at
the gym, running on a treadmill as part of his normal, everyday
workout. He takes a sip of vitaminwater zero™ and is
suddenly inspired to make his monotonous workout more interesting.
In an amusing plot twist, Paul begins to incorporate some fancy
footwork into his run, clearly entertaining himself and those
around him, as he dances his way through the workout.
“From what’s inside the bottle to how we engage with our
consumers, vitaminwater has always taken an unexpected and
vibrant approach,” said Celina Li, Group Director of
vitaminwater. “We’ve brought that to life in our newest
campaign and hope it inspires our consumers to have some fun during
their everyday activities and do things a little differently…the
vitaminwater way!”
“I’ve always been a fan of vitaminwater,” said Paul. “I
was really excited to work on this campaign and, especially, to
show off my dance moves,” said Paul.
Developed in partnership with Ogilvy, the video will appear on
television, digital and social platforms, and in movie theaters
nationwide this summer. The campaign will also extend to in-store
point of sale and will come to life throughout the summer at events
and through partnerships. Follow vitaminwater and
#drinkoutsidethelines on Facebook, Twitter and Instagram to learn
more.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world’s most valuable
and recognizable brands, our Company’s portfolio features 20
billion-dollar brands including, Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world’s largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at
a rate of more than 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is
focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
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View source
version on businesswire.com: http://www.businesswire.com/news/home/20170615006178/en/
The Coca-Cola CompanyGlobal Public Affairs & Communications
Department:Danielle DuBois Freer,
212-545-6098dfreer@coca-cola.com
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