Two of Comcast’s Premier Brands – Comcast Business and XFINITY – Sponsor Carl Edwards, Joe Gibbs Racing in 2015
March 02 2015 - 11:05AM
Business Wire
Comcast Business to be primary paint scheme
during KOBALT 400 in Las Vegas and Food City 500 in Bristol
XFINITY to be primary during Sylvania 300 in
New Hampshire and Goody’s Fast Pain Relief 500 in Martinsville
Comcast announced today it will join Carl Edwards and the No. 19
NASCAR Sprint Cup Series entry fielded by Joe Gibbs Racing as
primary sponsor for four races in 2015.
The partnership will kick off at the KOBALT 400 at Las Vegas
Motor Speedway on March 8, with Comcast Business as the primary
paint scheme for Edwards’ Toyota Camry, marking the first major
sponsorship deal in NASCAR for Comcast’s business services unit
that provides data, Internet, TV and Phone services to
organizations of all sizes. Comcast Business will also be featured
at the Food City 500 at Bristol Motor Speedway on April 19. The
four-race partnership will round out with XFINITY, the company’s
residential brand for Internet, TV and Phone services, taking over
as primary paint scheme for the Sylvania 300 at New Hampshire Motor
Speedway on September 27, and Goody’s Fast Pain Relief 500 at
Martinsville Speedway on November 1.
“We’re excited about this partnership with Comcast as they
continue to grow in the sport, and I’ve had a great time so far
working with them in preparation for Las Vegas,” said Edwards, who
will have ARRIS on board his No. 19 Toyota for the balance of the
NASCAR Sprint Cup Series events this season.
“I’m excited to continue to build the relationship with them
this year and hopefully we can put them into victory lane.”
Edwards, a 12-year veteran of NASCAR’s top-tier series, has 23
wins to his credit; five of which came at tracks where the Missouri
native will carry the Comcast Business colors this season.
“We could not be more excited to partner with Carl Edwards and
Joe Gibbs Racing as a sponsor of the No. 19 in the NASCAR Sprint
Cup Series,” said Matt Lederer, Senior Director of Sports Marketing
for Comcast. “Carl’s success on the track and his affinity for
technology off the track makes him a great ambassador for Comcast.
We are confident he will do an outstanding job representing our
organization as well as our customers, and we can’t wait to kick
off this relationship at Las Vegas.”
In 2015 Comcast joined the NASCAR family as its XFINITY brand
became the entitlement sponsor of the NASCAR XFINITY Series,
formerly the NASCAR Nationwide Series, and the Official
Entertainment Provider of NASCAR. Comcast and NASCAR announced the
agreement in September 2014 to make XFINITY the third title sponsor
in the storied 30+ year history of the series.
About Comcast Business
Comcast Business, a unit of Comcast Cable, provides advanced
communication solutions to help organizations of all sizes meet
their business objectives. Through a next-generation network that
is backed by 24/7 technical support, Comcast delivers Business
Internet, Ethernet, TV and a full portfolio of Voice services for
cost-effective, simplified communications management.
For more information, call 866-429-3085.
Follow us on Twitter @ComcastBusiness and on other
social media networks
at http://business.comcast.com/social.
About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and
technology company with two primary businesses, Comcast Cable and
NBCUniversal. Comcast Cable is the nation's largest video,
high-speed Internet and phone provider to residential customers
under the XFINITY brand and also provides these services to
businesses. NBCUniversal operates news, entertainment and sports
cable networks, the NBC and Telemundo broadcast networks,
television production operations, television station groups,
Universal Pictures and Universal Parks and Resorts. Visit
www.comcastcorporation.com for more information.
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Comcast Corporate CommunicationsJoel Shadle,
215-286-4675Joel_shadle@comcast.com
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