DALLAS, June 30, 2015
/PRNewswire/ -- Epsilon, an Alliance Data (NYSE: ADS) company,
and Turner Broadcasting System Inc. have signed a new multiyear
agreement to support the Turner Data Cloud, the first
enterprise-wide initiative that will aggregate and analyze first-
and third-party data to provide consumers with relevant and
personalized content across the Turner portfolio, spanning news,
entertainment and sports brands.
Under the terms of the new agreement, Epsilon will provide
analytics and data services to support the Turner Data Cloud
infrastructure, including bringing together all first- and
third-party data sources and integrating predictive analytics,
which anticipate consumer behavior. With this 360-degree view,
which incorporates an understanding of past, present and future
consumer behavior, the Turner Data Cloud will effectively support
Turner's campaign initiatives in direct-to-consumer content,
programming, marketing and advertising sales. These data management
capabilities will help connect disparate data sources and are a
critical part of enabling Turner to deliver more relevant consumer
experiences and offer advertisers more effective methods to reach
target audiences.
"It's essential that Turner understands its audiences above and
beyond what traditional measurement can provide, and therefore we
must make the necessary technology investments in order to build an
enterprise-wide audience platform that includes first- and
third-party data to help guide our product, advertising and
marketing decisions going forward, which this deal reflects," said
Jeremy Legg, head of technology
strategy and product monetization for Turner Broadcasting System,
Inc. (TBS, Inc.). "We are very pleased to partner with Epsilon on
this now and in the future."
"Turner Broadcasting is at the forefront of the evolution of
content distribution," said Andy
Frawley, chief executive officer of Epsilon. "To enable the
strongest possible brand experience for a consumer, it is
imperative to leverage the power and value of data to drive
marketing, advertising and programming to better connect the
consumer's experience and engagement. We look forward to leveraging
our full suite of Big Data capabilities to support the Turner Data
Cloud."
The Turner Data Cloud is a data-management platform (DMP) that
collects and leverages information about consumer interactions and
preferences to enable more targeted digital and linear advertising
campaigns that offer a highly personalized experience for
consumers. Turner Data Cloud will allow advertisers the ability to
harness their first-party data coupled with third-party data to
effectively engage consumers and connect with the right audience
across Turner Broadcasting's portfolio, which reaches approximately
75 percent of all Americans.
Additionally, Epsilon will explore opportunities with Turner to
integrate Conversant services to help support advertising sales
initiatives.
About Turner Broadcasting
Turner Broadcasting
System, Inc., a Time Warner company, creates and programs branded
news; entertainment; animation and young adult; and sports media
environments on television and other platforms for consumers around
the world.
About Epsilon
Epsilon is the global leader in creating
connections between people and brands. An all-encompassing global
marketing company, we harness the power of rich data,
groundbreaking technologies, engaging creative and transformative
ideas to get the results our clients require. Recognized by Ad Age
as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital
Agency Network and #1 U.S. Agency from All Disciplines, Epsilon
employs over 7,000 associates in 70 offices worldwide. Epsilon is
an Alliance Data company. For more information, visit
www.epsilon.com, follow us on Twitter @EpsilonMktg or call
1.800.309.0505.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 15,000 associates at approximately 100 locations
worldwide.
Alliance Data's Card Services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, the
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and holds a majority interest in Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Alliance Data's Safe Harbor Statement/Forward Looking
Statements
This release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. Such statements may use words such as
"anticipate," "believe," "continue, " "could," "estimate,"
"expect," "intend, " "may, " "predict," "project," "would," and
similar expressions as they relate to us or our management. When we
make forward-looking statements, we are basing them on our
management's beliefs and assumptions, using information currently
available to us. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, these
forward-looking statements are subject to risks, uncertainties and
assumptions, including those discussed in our filings with the
Securities and Exchange Commission.
If one or more of these or other risks or uncertainties
materialize, or if our underlying assumptions prove to be
incorrect, actual results may vary materially from what we
projected. Any forward-looking statements contained in this
presentation reflect our current views with respect to future
events and are subject to these and other risks, uncertainties and
assumptions relating to our operations, results of operations,
growth strategy and liquidity. We have no intention, and disclaim
any obligation, to update or revise any forward-looking statements,
whether as a result of new information, future results or
otherwise, except as required by law.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: Statements in this presentation regarding
Alliance Data Systems Corporation's business which are not
historical facts are "forward-looking statements" that involve
risks and uncertainties. For a discussion of such risks and
uncertainties, which could cause actual results to differ from
those contained in the forward-looking statements, see "Risk
Factors" in the Company's Annual Report on Form 10-K for the most
recently ended fiscal year. Risk factors may be updated in Item 1A
in each of the Company's Quarterly Reports on Form 10-Q for each
quarterly period subsequent to the Company's most recent Form
10-K.
Contact: Alliance
Data
Tiffany Louder –
Investor Relations
Alliance
Data
214.494.3048
tiffany.louder@alliancedata.com
|
Epsilon
Jessica Nable –
Media
203.210.3125
Jessica.nable@epsilon.com
|
|
|
Shelley Whiddon – Media
214.494.3811
Shelley.whiddon@alliancedata.com
|
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SOURCE Alliance Data Systems Corporation