Toyota Mirai Takes to the Track
April 23 2015 - 4:07PM
Business Wire
Mirai will pace Toyota Owners 400 at
RichmondMirai is first hydrogen fuel cell electric vehicle
to pace a NASCAR race
Toyota today announced the 2016 Toyota Mirai, a hydrogen fuel
cell electric vehicle, will pace the Toyota Owners 400 NASCAR
Sprint Cup Series race at Richmond International Raceway on
Saturday night, April 25.
The 2016 Toyota Mirai will be the first
hydrogen fuel cell vehicle to pace a NASCAR race in the Toyota
Owners 400 NASCAR Sprint Cup Series race at Richmond International
Raceway on Saturday night, April 25. (Courtesy Toyota Racing)
Today’s approval allows the Mirai to serve as the first
hydrogen-fueled vehicle to pace a NASCAR race. It will lead the
Sprint Cup Series field to the green flag at Richmond on Saturday
night and emit only water out of its tailpipe along the way.
“Having a hydrogen fuel cell vehicle pace the Toyota Owners 400
is a historic moment for both Toyota and NASCAR and we’re proud
it’s the Toyota Mirai,” said Ed Laukes, vice president of
marketing, performance and guest experience, Toyota Motor Sales,
U.S.A. “Bringing the Mirai to Richmond to pace this important race
is another way for Toyota to showcase our innovation and
environmental leadership.”
The Mirai is a four-door, mid-size sedan with performance to
pace the 43-car NASCAR field at Richmond International Raceway
(RIR) while using no gasoline and emitting nothing but water vapor.
The groundbreaking fuel cell electric vehicle is powered by
hydrogen, refuels in about five minutes and travels up to 300 miles
on a full tank. It will arrive first to buyers in California later
this year.
The Mirai was tested and approved by NASCAR to pace the Toyota
Owners 400 NASCAR Sprint Cup Series race after a test session at
RIR earlier today. In the test session, the Mirai met NASCAR’s
performance requirements to pace the 400-mile NSCS race.
There is Toyota precedent bringing hybrid and alternative fuel
technology to track. The Toyota Camry Hybrid earned praise as the
first hybrid vehicle to pace a full NASCAR race when the hybrid
vehicle was used for the Coca Cola 600 in May 2009.
From fuel-efficient vehicles to developing groundbreaking
technologies, Toyota is proud to be at the forefront of
environmental sustainability – and the Mirai pace car showcases
this commitment. Toyota has more than 2 million hybrid vehicles on
U.S. roads – more than any other manufacturer – and continues to
develop new breakthroughs in plug-in, electric and hydrogen fuel
cell technologies.
Tickets for the Toyota Owners 400 race weekend at Richmond
International Raceway on Friday, April 24 and Saturday, April 25,
including the Toyota Care 250 NASCAR XFINITY Series race, can be
purchased online at RIR.com or by calling 866-455-RACE.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the
past 50 years, we’ve built more than 25 million cars and trucks in
North America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 40,000 people (more than 32,000
in the U.S.). Our 1,800 North American dealerships (1,500 in the
U.S.) sold more than 2.5 million cars and trucks (more than 2.2
million in the U.S.) in 2013 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota Motor Sales, Inc. (TMS), based in Torrance, CA, is the
U.S. sales, marketing, distribution and customer service arm for
Toyota, Scion and Lexus.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150423006607/en/
ToyotaDenise Morrissey,
310-561-5365Denise_Morrissey@Toyota.comorGolin for Toyota
RacingLisa Hughes Kennedy,
704-902-6476LHughesKennedy@Golin.comorGolin for Toyota
RacingMatthew Simmons, 310-709-1346MSimmons@Golin.com
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