SEATTLE, Dec. 6, 2017 /PRNewswire/ -- In celebration
of National Ugly Holiday Sweater Day, Alaska Airlines guests who
wear their festive holiday sweaters to the airport are able to
board early. The one-day promotion will be celebrated by flyers and
employees alike across Alaska's
115-city network and includes all Alaska, Virgin America and Horizon Air
flights. Festive holiday-themed boarding music will play all month
long to help get guests into the holiday spirit.
"Travel during the holidays can be stressful for guests,
especially those who do not travel often. This fun promotion not
only allows guests to board early on that day, but gives people
another opportunity to dust off that ugly holiday sweater hanging
in the back of their closet," said Natalie
Bowman, managing director of marketing and advertising at
Alaska Airlines.
This is the first year that Alaska Airlines has participated in
National Ugly Holiday Sweater Day. All guests are invited to join
in the merriment of the holiday season and share their memories on
Twitter by tagging their photos and videos using the hashtags:
#UglySweaterDay and #MostWestCoast. All Guests traveling during the
holidays are encouraged to arrive to the airport at least two hours
before their flight given anticipated congestion at the airport due
to the holidays.
To follow our guests' journey on National Ugly Holiday Sweater
Day, visit the Alaska Airlines page on Facebook, Twitter and
Instagram.
Alaska Airlines, together with Virgin America and its regional
partners, flies 40 million guests a year to more than 115
destinations with an average of 1,200 daily flights across the
United States and
to Mexico, Canada and Costa Rica.
With Alaska and Alaska Global Partners, guests
can earn and redeem miles on flights to more than 900 destinations
worldwide. Alaska Airlines ranked "Highest in Customer Satisfaction
Among Traditional Carriers in North
America" in the J.D. Power North America Satisfaction Study
for 10 consecutive years from 2008 to 2017. Learn more
about Alaska's award-winning service
at newsroom.alaskaair.com and blog.alaskaair.com.
Alaska Airlines, Virgin America and Horizon Air are subsidiaries of
Alaska Air Group (NYSE: ALK).
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SOURCE Alaska Airlines