Starbucks Celebrates 15 Years in Korea with Opening of First Community Store to Create Pathways to Opportunity for Youth
October 01 2014 - 2:26AM
Business Wire
Portion of every Community Store purchase
directly supports education and career training programs through
Green Umbrella ChildFund Korea
First-of-its-kind program in Korea builds on
strong foundation of innovative education, job training and
apprenticeship initiatives led by Starbucks around the globe
Celebrating Starbucks (NASDAQ:SBUX) 15 years in Korea and its
ongoing global commitment to supporting pathways to opportunities
for young people in the community, Starbucks today opened the first
Community Store in the Daehakro neighborhood of Seoul. KRW300 (30
cents U.S.) from every purchase at this store will go to Green
Umbrella ChildFund Korea (GUCFK) to directly support lifelong
skills development for youth through the Starbucks Comprehensive
Youth Leadership Program.
Starbucks partners with (center) Lee
Je-Hoon, president, Green Umbrella ChildFund Korea; S.K. Lee,
president, Starbucks Korea; John Culver, group president, Starbucks
Coffee China and Asia Pacific, Channel Development and Emerging
Brands; and Jeff Hansberry, president, Starbucks China and Asia
Pacific, celebrating the first Community Store in Korea. (Photo:
Business Wire)
“Our aspiration for the past 15 years has been to build a
different kind of company in Korea – one committed to performance
that is driven through the lens of humanity with a focus on giving
back to the communities where we do business,” said John Culver,
group president, Starbucks Coffee China and Asia Pacific, Channel
Development and Emerging Brands. “Through our expanded partnership
with Green Umbrella ChildFund Korea to develop the Starbucks
Comprehensive Youth Leadership Program, we’re working together to
help young people identify and develop the skills they need to
succeed in the 21st century economy.”
The Starbucks Comprehensive Youth Leadership Program is an
innovative, holistic program that builds on the collaboration with
GUCFK to offer academic scholarships through graduation, combined
with a unique curriculum focused on business acumen, collaborative
communications and social consciousness as part of its aim to
prepare young people from disadvantaged backgrounds for educational
and career opportunities in Korea’s economy.
“Korea has one of the highest college tuition costs around the
globe and the ratio for students from disadvantaged backgrounds to
attend college is low.* Starbucks Comprehensive Youth Leadership
Program empowers and engages young people in meaningful and
encouraging ways to create a positive change in their lives through
education,” said Lee Je-Hoon, president, Green Umbrella ChildFund
Korea.
Since 2006, Starbucks Korea and Green Umbrella ChildFund Korea
have collaborated to help address social and community needs across
Korea, with a strong focus on investing in young people that are
seeking opportunities to participate in the economy. From the
annual Green Santa Barista event, to Grow the Tree of Hope
campaign, to skills development programs for youth, the two
organizations have worked together to make a positive difference
for young people in the community.
“We are pleased to expand on our relationship with Green
Umbrella ChildFund Korea to continue to build and inspire young
people in Korea who have made a commitment to serve and lead in
their communities,” said S.K. Lee, president, Starbucks Korea. “The
investment from the new Community Store in Daehakro will give our
customers an opportunity to join us in directly supporting local
programs for young people to build lifelong skills.”
Located in the education and arts district of Seoul, the
Community Store will be a social hub for the local community
celebrating opportunities to create a positive change through an
interactive community board and a unique art wall, created by local
university students.
Over time, the store will host workshops and seminars
facilitated by business and community leaders to create dialogue
and engagement on important topics impacting the community.
Today’s Community Store opening is Starbucks eighth Community
Store globally and the second Community Store in Asia. The
Community Stores aim to be a social hub to find and support smart
solutions for the local community. Portion of the sales from each
Community Store is shared with a local nonprofit to provide young
people in the community the education and career opportunities they
need to succeed.
This Starbucks Community Store is open daily from 7 a.m. to 11
p.m. The store is located at 57 Daehakro, Jongno-gu, Seoul,
Korea.
Celebrating 15 Years in Korea
Korea continues to be key to Starbucks continued success since
the opening of its first store in Seoul in 1999. Today, Starbucks
Korea operates more than 697 stores across 62 cities and is the
company’s fourth largest market outside of the U.S.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or www.starbucks.com.
*2013 OECD statistics on education
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140930006954/en/
Starbucks Coffee CompanyMarianne Duong,
206-318-7100press@starbucks.com
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