Skinnygirl™ and Orville Redenbacher's® Partner for Debut of New Skinnygirl Popcorn
September 30 2014 - 9:00AM
Business Wire
Lime & Salt and Butter & Sea Salt Now
Available in Convenient Mini Bags
Orville Redenbacher’s, a brand of ConAgra Foods, Inc.
(NYSE:CAG), has teamed with business mogul Bethenny Frankel and her
popular line of Skinnygirl products to introduce a satisfying new
popcorn treat – Skinnygirl Microwave Popcorn. Now available in two
delicious flavor combinations – Lime & Salt and Butter &
Sea Salt, Skinnygirl Microwave Popcorn is a sensible snack you can
take anywhere.
“Microwave popcorn really is the perfect snack when you’re
craving something salty that doesn’t go overboard in calories,”
said Skinnygirl founder Bethenny Frankel. “I love every kernel of
the new Skinnygirl Microwave Popcorn and I’m so thrilled to partner
with my friends at Orville Redenbacher’s on the debut of this
delicious snack!”
The reasons to love the newest addition to Frankel’s Skinnygirl
product line go well beyond the popcorn’s light and fluffy taste.
Skinnygirl Microwave Popcorn has 25 calories per cup of popped
popcorn and comes in convenient mini bags, perfect for enjoying on
their own or paired with your favorite cocktail. Skinnygirl
Microwave Popcorn is a 100% whole grain, gluten-free snack with 0g
of trans fats per serving. Each pack of Skinnygirl Microwave
Popcorn includes 10 mini bags, perfect for popping at your next
girls’ night.
“Skinnygirl Microwave Popcorn represents what women want in a
snack – a permissible indulgence,” said Jill Rahman, ConAgra Foods
vice president and general manager for salty snacks. “The marriage
of Orville Redenbacher’s delicious popcorn and Skinnygirl’s
contemporary flavors creates a snack that we know consumers will
love.”
The arrival of Skinnygirl Microwave Popcorn is the latest
introduction to a growing brand portfolio from Bethenny Frankel
that also includes Skinnygirl Sweeteners and Liquid Water
Enhancers, Skinnygirl On the Go Nutrition Bars, Skinnygirl
Sparklers –a sparkling non-alcoholic beverage, Skinnygirl Smoothers
n’ Shapers, and a wildly popular line of Ready to Drink Cocktails,
wines and flavored vodkas.
Ten packs of Skinnygirl Popcorn’s Lime & Salt and Butter
& Sea Salt are now available for a suggested MSRP of $4.99. For
more information on Skinnygirl Popcorn and Orville Redenbacher’s
full collection of microwave popcorn and kernels, visit
www.orville.com.
ABOUT CONAGRA FOODSConAgra Foods, Inc. (NYSE: CAG) is one
of North America's largest packaged food companies with
branded and private branded food found in 99 percent of America's
households, as well as a strong commercial foods business serving
restaurants and foodservice operations globally. Consumers can find
recognized brands such as Banquet®, Chef Boyardee®, Egg Beaters®,
Healthy Choice®, Hebrew National®, Hunt's®, Marie
Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®,
Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods
brands, along with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise, club and drug
stores. Additionally, ConAgra Foods supplies frozen potato and
sweet potato products as well as other vegetable, spice, bakery and
grain products to commercial and foodservice customers. ConAgra
Foods operates ReadySetEat.com, an interactive recipe website
that provides consumers with easy dinner recipes and more. For more
information, please visit us at www.conagrafoods.com.
ABOUT SKINNYGIRLWhat started with the Skinnygirl™
Margarita from the mind of New York Times Bestselling author, chef,
TV personality and entrepreneur Bethenny Frankel, has turned, quite
frankly, into a lifestyle revolution. Skinnygirl is passionate
about redefining the way women live by bringing them
straightforward solutions that add ease and flair to their
lives--each and every day. Women can have it all--and
Skinnygirl is committed to creating delicious, smart products to
help them enjoy everything they love about life. No guilt. No
hassle.
ConAgra FoodsDan Skinner,
630-857-1508Dan.Skinner@conagrafoods.com
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