ARLINGTON, Texas, April 18, 2015 /PRNewswire/ --
- 451 Ram truck owners from seven U.S. states and
Canada help set new world record, Saturday, April 18, 2015
- Ram Truck 'Round-up' held in conjunction with 50th Academy
of Country Music Awards weekend in Arlington, Texas, April
17-19
- ACM Awards to be broadcast for the first time ever LIVE from
AT&T Stadium in Arlington this
Sunday, April 19 on CBS
Ram truck owners from seven U.S states and Canada helped the Ram Truck brand set a new
GUINNESS WORLD RECORDS™ title for the largest parade of pickup
trucks, Saturday, April 18, in
Arlington, Texas. 451 Ram trucks
participated in the "Ram Truck Round-up," breaking the previous
world record of 438 trucks.
Ram, the "Official Truck" of the Academy of Country Music
Awards, invited its customers to help break the GUINNESS WORLD
RECORDS in honor the 50th anniversary of the ACM Awards, which
will be broadcast live for the first time ever from AT&T
Stadium in Arlington, Texas,
Sunday, April 19, at 8 p.m. live Eastern time/8
p.m. delayed Pacific time on CBS Television
Network.
"Our hard-working Ram truck owners are passionate and loyal, and
today they proved once again that everything is always bigger in
Texas," said Robert Hegbloom, President and Chief Executive
Officer, Ram Truck Brand, FCA – North
America. "Ram is the fastest growing truck brand in
Texas, where trucks are king, and
it was great to see 451 Ram owners travel far and wide for this
once-in-a-lifetime opportunity to be a part of a special
record-breaking rally and pickup parade."
The Ram Truck Round-up parade route started on the east side of
AT&T Stadium in Arlington and
traveled approximately 3.2 miles around the stadium and neighboring
Globe Life Park grounds.
Participants in the Ram Truck Round-up parade were treated to a
special morning of activities including car-crushing appearances by
the Raminator monster truck, music performances by the Austin, Texas-based Midnight Social,
appearances by country music artists Kix
Brooks, Thomas Rhett and
Easton Corbin, and giveaways from
Ram brand partners. Participants also received free tickets
for the ACM Party for a Cause Festival, taking place at Globe Life
Park.
Ram Trucks in Texas Facts
More Texans drive
pickup trucks than any other state (20 percent of motor vehicle
registrations versus 12 percent national average) and Ram is the
fastest growing truck brand in Texas. Ram's current market share of 20
percent has risen 2.52 points (15 percent) in the past five years
and the brand sells two-and-a-half times as many pickup trucks in
Texas as it does in the next
highest volume state.
ACM Party for a Cause Festival
Ram Truck Round-up
participants received tickets for Saturday's ACM Party for a Cause
Festival. The two-day outdoor music event, taking place
Friday, April 17, and Saturday, April 18, at Globe Life Park in
Arlington, which includes multiple
stages for ongoing live country music performances, interactive
experiences, a family-friendly country marketplace with vendors
from around the country and much more. Country music icons,
including many 2015 ACM Award nominees, are set to perform. The
festival also will be taped for a two-hour special "ACM Presents:
Superstar Duets!," which will air on Friday,
May 15, on CBS. Additional information on the event is
available at ACMcountry.com.
This is the sixth consecutive year that the Ram Truck brand has
partnered with, and been, the "Official Truck" of the ACM Awards.
Ram Trucks' involvement has evolved over the years. This year, Ram
is the sponsor of the Ram Lone Star Stage at the ACM Party for a
Cause Festival and is running a national radio promotion where
winners receive trips to Dallas
for the ultimate ACM weekend experience. In addition, Ram promotes
the ACM Awards and ACM Party for a Cause Festival through
social media, as well as television and digital advertising.
About the Academy of Country Music Awards
The
50th Academy of Country Music Awards is dedicated to honoring and
showcasing the biggest names and emerging talent in the country
music industry. The show is produced for television by Dick Clark
Productions, Inc. and will broadcast from AT&T Stadium in
Arlington, Sunday, April 19, at 8
p.m. live Eastern time/delayed 8 p.m.
Pacific time on CBS. Allen
Shapiro, Mike Mahan,
R.A. Clark and Barry Adelman are executive producers.
Bob Romeo is executive producer
for the Academy of Country Music.
About GUINNESS WORLD RECORDS
Guinness World
Records (GWR) is the universally recognized global authority on
record-breaking achievement. First published in 1955, more than 132
million copies, and 3 million e-books, have been sold in 20
languages, in more than 100 countries. Since then, the
internationally renowned brand also is available across a number of
platforms; Guinness World Records global television shows are
watched by more than 750 million viewers annually, more than half a
million subscribe to the GWR YouTube channel, the global website
receives 14 million viewers annually and has more than 8 million
fans on Facebook.
About Ram Truck Brand
Since its launch as a
stand-alone division in 2009, the Ram Truck Brand has steadily
emerged as an industry leader with one goal: to build the best
pickup trucks and commercial vehicles in the industry.
Creating a distinct identity for Ram Trucks has allowed the
brand to concentrate on core customers and features they find
valuable. Whether focusing on a family that uses a Ram 1500 day in
and day out, a hard-working Ram 3500 Heavy Duty owner or a business
that depends on its Ram ProMaster commercial van every day for
deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation,
capability, efficiency and durability. Ram Truck invests
substantially in its products, infusing them with great looks,
refined interiors, durable engines and exclusive features that
further enhance their capabilities.
Moving into the 2015 model year, Ram continues to beat the
competition in the two most sought-after titles, fuel economy and
towing capacity:
- Best-in-class fuel economy with exclusive EcoDiesel – 29 mpg
with Ram 1500
- Best-in-class towing capability – 30,000 pounds with Ram
3500
- Best-in-class payload – 7,390 pounds with Ram 3500
- Best-in-class torque – 865 lb.-ft. with Ram 3500 equipped with
Cummins
Truck customers, from half-ton to commercial, have a demanding
range of needs and require their vehicles to provide high levels of
capability. Ram trucks are designed to deliver a total package.
Follow Ram and FCA US news and
video on:
FCA Content On Demand
(COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media
website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Ram Trucks brand: www.ramtrucks.com
Ram Zone blog: www.ramzone.com
Facebook: www.facebook.com/RamTrucks
or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/RamTrucks or
www.flickr.com/ChryslerGroup
Pinterest: www.pinterest.com/ramtrucks or
www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/ramtrucks or
www.instagram.com/FCAcorporate
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/RamTrucks or
www.twitter.com/FCAcorporate
YouTube: www.youtube.com/RamTrucks or
www.youtube.com/pentastarvideo
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SOURCE FCA US LLC