LOS ANGELES, Oct. 5, 2015 /PRNewswire/ -- Ralphs Grocery
Company is pleased to announce that its stores will carry a new
line of corporate brand products, imported directly from the most
food-rich regions of the world.
Ralphs parent company, The Kroger Co, developed the new brand
called HemisFares™. HemisFares is a guided tour of the
best-of-the-best tastes the planet has to offer – found exclusively
at the Kroger family of stores, including Ralphs stores in
Southern California.
Kroger introduced the brand with 27 authentic Italian products
currently on shelves in Ralphs stores and plans to add more
products and countries soon.
"Just like American barbeque can mean many different flavors:
spicy, smoky, more of a vinegar base, Italian food changes
considerably as you travel across the country," said Gil Phipps, Kroger vice president of Corporate
Brands. "Imagine landing in Italy
and getting an in-depth, guided tour from village to village,
experiencing the single best example of the most beloved foods from
each region. Our goal with HemisFares is to bring only the best
food finds to our customers."
Kroger is working side-by-side with the best food connoisseurs,
some with decades of experience, to identify the most delectable,
regional culinary treasures from around the world. Kroger's
Corporate Brands team travels to those regions, diving into what
makes each edible treasure and locality unique. Gelato, for
example, originated in Sicily.
HemisFares Sicilian Gelato is made from grass-fed cows who roam the
Sicilian countryside. These cows are milked daily and provide the
fresh cream used to make the rich and creamy HemisFares Sicilian
Gelato that is sold on Kroger shelves.
The packaging on each product is also unique, as it tells the
story of the food find. It takes customers on a journey, explaining
precisely where it came from and what makes that product the
best-of-the-best. Each HemisFares item has a "find number" on the
packaging to direct customers to other similar products in the
HemisFares brand that they may enjoy.
Customers can expect additional HemisFares products over the
next year, from regions including Spain, Japan
and others.
"Whether you're epi-curious or just like eating and sharing
incredibly tasty food, when you see our HemisFares brand, you can
trust the product within is the best this planet has to offer – bar
none," said Phipps. "We're sure customers will enjoy them as much
as we enjoy finding them. So, join us on 'A Journey of Epicurean
Proportions.'"
About Ralphs
Ralphs Grocery Company was founded in
1873 and currently operates 209 supermarkets from its headquarters
in Los Angeles. Last year, Ralphs
contributed more than $6 million to
support education, hunger relief, women's health and local
nonprofit organizations in the communities served by the company's
stores. Ralphs is a subsidiary of The Kroger Co., (NYSE:KR), one of
the nation's largest food retailers, based in Cincinnati, Ohio. For more about Ralphs,
please visit our web site at www.ralphs.com.
About Kroger
Kroger, one of the world's largest
retailers, employs nearly 400,000 associates who serve customers in
2,623 supermarkets and multi-department stores in 34 states and the
District of Columbia under two
dozen local banner names including Kroger, City Market, Dillons,
Food 4 Less, Fred Meyer, Fry's,
Harris Teeter, Jay C, King Soopers,
QFC, Ralphs and Smith's. The company also operates 781
convenience stores, 327 fine jewelry stores, 1,350 supermarket fuel
centers and 37 food processing plants in the U.S. Recognized
by Forbes as the most generous company in America, Kroger supports
hunger relief, breast cancer awareness, the military and their
families, and more than 30,000 schools and community organizations.
Kroger contributes food and funds equal to 200 million meals a year
through more than 100 Feeding America food bank partners. A leader
in supplier diversity, Kroger is a proud member of the Billion
Dollar Roundtable and the U.S. Hispanic Chamber's Million
Dollar Club.
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SOURCE Ralphs Grocery Company