CARLSBAD, Calif., Aug. 15, 2016 /PRNewswire/ -- Ralphs Grocery
Company invites customers to take advantage of the convenience of
online grocery shopping with curbside pickup at its Carlsbad store (7140 Avenida Encinas).
Ralphs Carlsbad store debuted
the online grocery shopping service, ClickList, on August 5, making it the first Ralphs in
California to offer the
service.
ClickList, which is exclusive to Ralphs' parent company, the
Cincinnati-based Kroger Co, allows
customers to shop online and pick up and pay for their order
curbside. Ralphs Carlsbad location
is the first of 12 Ralphs stores scheduled to offer the online
shopping service by the end of the year.
Nationally, Kroger has been testing online shopping and
collecting customers' feedback about the service since November 2014. Currently, ClickList is featured
in more than 120 stores in seven Kroger divisions across the
country. The introduction of ClickList to Ralphs in the
Southern California market
illustrates the evolution of customers embracing technology to
enhance their shopping experiences.
"We want to be able to offer our customers anything, anytime,
anywhere," said Valerie Jabbar,
president of Ralphs. "It's important that we stay ahead of our
competition. Our customers' lifestyles are constantly changing, and
we have to change with them. It's exciting to be part of something
that makes such a big a difference in the lives of our
customers."
How does ClickList work?
Customers simply visit
www.ralphs.com/ClickList, and create a free, online account. Next
the customer selects a participating store and chooses from 40,000
offered products, which are categorized and sorted for easy viewing
and selection. The customer builds their digital cart by clicking
and adding products. Once the customer has completed their online
shopping, they select an available pick-up time.
Inside the store, a dedicated team of Ralphs ClickList
associates works diligently to make this process appear seamless
for the customer. At the appropriate time and based on pickup
preference, a ClickList Selector will hand pick the items for each
order. These items are carefully placed in the appropriate holding
areas until pick-up time, including refrigerated or frozen
foods.
At pickup time, the customer drives to a clearly marked area
near the front of the store, and a Ralphs ClickList Customer
Attendant brings the order to their car, takes payment and loads
the groceries.
ClickList also allows customers to include special instructions
with their orders. A shopper, for example, may request green
bananas or an avocado soft enough to eat the next day. They may ask
for a thin steak or thinly-cut deli meats.
"Our dedicated team of ClickList associates have been specially
trained to shop for our customers as they would if they were
shopping for their own families," said Jabbar. "Our ClickList
associates have been taught to keep quality and freshness top of
mind and they are required to check the dates on products and
confirm customers receive items with the longest shelf life."
ClickList includes no minimum or maximum orders and online
shoppers may purchase most products Ralphs offers, including
over-the-counter health and beauty products, tobacco and liquor.
Some seasonal items, hot foods and pharmacy prescriptions cannot be
purchased.
As an introductory offer, Ralphs is waiving the $6.95 ClickList service charge for a customer's
first three orders.
Over the next five months, Ralphs plans to introduce the
ClickList online ordering service to stores located in Burbank, Granada
Hills, Indio, Long Beach, Los
Angeles/Ladera Heights, Pasadena, Rancho
Cucamonga, Redondo Beach,
Seal Beach, Van Nuys and Westchester.
About Ralphs
Ralphs Grocery Company was founded in
1873 and currently operates 198 supermarkets from its headquarters
in Los Angeles. Ralphs is a
subsidiary of The Kroger Co., (NYSE:KR), one of the nation's
largest food retailers, based in Cincinnati, Ohio. For more about Ralphs,
please visit our web site at www.ralphs.com.
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SOURCE Ralphs Grocery Company