Pitney Bowes Helps Organizations Capitalize on the Hidden Business Value of Every Location with New Software Solutions
May 17 2016 - 8:03AM
Business Wire
Advanced GeoEnrichment data capabilities and
location analytics bring valuable insights to enhance
competitiveness
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced the release of sophisticated software solutions designed
to unearth contextual insights to enhance the value of business
data. Containing Geographic Information Systems (GIS), extensive
data sets and analytics tools, the new location intelligence
solutions enrich customer data for greater profitability and
engagement. This comprehensive suite, based on Pitney Bowes’
Spectrum Spatial platform, can be accessed on demand,
software-as-a-service, from the recently announced Pitney Bowes
Commerce Cloud.
It’s no secret that the world today is awash in data. Gartner,
Inc. has forecast that 6.4 billion connected things will be in use
worldwide in 2016, up 30 percent from 2015, and will reach 20.8
billion by 2020.* This typically involves everything from
telematics, sensors and smart phones to television sets, home
appliances and environmental systems. Pitney Bowes’ location
intelligence solutions extract valuable insights from data to
deliver a clear view of customers, including who they are and what
they want, no matter where they go or where they are located.
Business intelligence with geographic analysis brings forth
insights that help businesses better communicate with their
customers, create more targeted promotions and pursue previously
unrecognized cross-selling opportunities.
Zillow Group, which houses a portfolio of the largest and most
vibrant real estate and home-related brands on mobile and web,
including Zillow and Trulia, recently selected Pitney Bowes’
geocoding to provide an address cleansing function for 100M+
residential addresses in the U.S.
“We selected Pitney Bowes location intelligence technology to
help us deliver the most accurate information to our users,” said
David Beitel, Chief Technology Officer, Zillow Group. “Millions of
people search for addresses on our websites and mobile apps every
day. The cost of delivering incorrect data to consumers is high, as
it can impact important decisions.”
“When data is presented visually, it is more widely accessible
than if it were represented as numbers on a spreadsheet,” said Dan
Vesset, global vice president of analytics and information
management at IDC, who also covers spatial information management
(SIM). “Pitney Bowes offers one of the most accurate and precise
location intelligence offerings – including new geo-enrichment
capabilities that tap into a rich supply of information connected
via more accurate addresses - to help deliver real-time contextual
insights to businesses that can be easily acted upon for true
competitive advantage.”
Consumer mapping technologies have gained in popularity and
usage as cloud technologies and software-as-a-service delivery
models have made the technology more accessible. Pitney Bowes’
scalable location solutions support web, mobile, cloud and on
premise applications, making it easy to embed rich location
technology capabilities into existing workflows. These solutions
include:
- GeoEnrichment solutions –
These solutions make it easy for clients to append additional
attributes to every client record using Pitney Bowes’ new,
pre-geocoded, Master Location Data (MLD) database. MLD has the most
accurate location data for over 170 million U.S. addresses. In
addition, MLD serves as the foundation for the soon to be released
industry data for property, risk, weather and many other types of
information.
- Powerful location analytics
capabilities for business intelligence (BI) – Pitney Bowes’
Spectrum Spatial for BI software integrates with the most popular
BI solutions in the industry to provide advanced visualization and
analysis.
- A global library of over 350
geospatial data products - The library includes demographics,
points of interest and industry-specific data for over 240
countries and territories.
- Multi-resolution raster (MRR)
technology – This new raster file format of Mapinfo Pro
Advanced adds speed and performance to handle complex modelling
projects and enables the analysis of copious amounts of data,
including complex digital imagery and terrain models. Loading data
sets now take seconds.
- GEO APIs – Six application
programming interfaces are now available in a new developer
environment that provides resources to encourage commercial
developers, as well as customers, to enrich their mobile and web
applications with Pitney Bowes’ location technologies through the
use of APIs. In addition, Pitney Bowes’ Geocoding API allows
customers and partners to integrate geocoding with their
applications. These APIs expose Pitney Bowes’ core geospatial
technology and data for enterprise software application
development.
- Applied Analytics – Pitney Bowes
provides a full suite of location-intelligent solutions to clients
through our Applied Analytics and Marketing
Services consultancy. This global practice focuses
on leveraging the power of location data to provide
businesses with actionable insights around channel investment,
identification of market opportunities and targeted customer
communications.
“In today’s customer-driven economy, delivering
contextually-relevant insights across the enterprise can make or
break a business today,” said Jack Bullock, Global Senior Vice
President, Software Sales, Pitney Bowes. “Location data is a
powerful differentiator for businesses of all sizes and those who
can harness this data appropriately will win. We deliver powerful
software and location data capabilities that will drive new
business revenue, uncover new opportunities and improve customer
satisfaction.”
About Pitney Bowes
Pitney Bowes (PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at
www.pitneybowes.com.
*Gartner Press Release, Gartner Says 6.4 Billion Connected
"Things" Will Be in Use in 2016, Up 30 Percent From 2015, November
10, 2015, http://www.gartner.com/newsroom/id/3165317
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Media:Pitney Bowes,
Inc.Pasha DahnckeT +1 203 351 6864M:
646-342-4013bipasha.dahncke@pb.com
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