WHITE PLAINS, N.Y. and
LOUISVILLE, Ky., Nov. 28, 2016 /PRNewswire/ -- Pepsi and Papa
John's announced the kickoff of the 'Halftime of a Lifetime'
promotion today, giving fans a once-in-a-lifetime opportunity to
get a front-row seat at the Pepsi Zero Sugar Halftime Show at Super
Bowl LI.
Every NFL gameday from now through December 25, consumers who purchase two medium
one-topping Papa John's pizzas and a two-liter Pepsi-Cola beverage
will receive a promotional code to be entered for a chance to win
an epic Super Bowl experience including VIP game tickets, sideline
passes to the Pepsi Zero Sugar Halftime Show and access to one of
the hottest Super Bowl LI parties.
"Papa John's Pizza and Pepsi are a delicious part of making the
game day experience even better for our fans," said Robert Thompson, Senior Vice President,
Marketing, Papa John's. "Offering consumers the chance to be
part of Super Bowl LI and on the sideline for the Pepsi Zero Sugar
Halftime Show is truly a once-in-a-lifetime
experience."
Building upon the successful partnership between PepsiCo and
Papa John's, and complementary collaborations with the NFL, the
first-ever 'Halftime of a Lifetime' promotion gives consumers an
opportunity to engage with the brands and the event in a truly
unique way. Additionally, it marks the first-time that PepsiCo has
extended its contractual rights to the Pepsi Zero Sugar Halftime
Show for use to a key customer – in this case, Papa John's.
"Pepsi and Papa John's are NFL gameday staples, so we are
thrilled to amplify our collective presence at Super Bowl LI," said
Roberto Rios, Senior Vice President
and Chief Marketing Officer, PepsiCo Foodservice. "We are
excited to extend our partnership and will continue to collaborate
in innovative ways to elevate our consumers' experiences.
Visit www.papajohns.com/halftimesweeps for official promotion
rules and terms. No payment or purchase necessary to win.
In addition to the 'Halftime of a Lifetime' promotion, select
Papa John's locations will also offer "Papa's Play" during NFL
Monday Night Football. If the teams facing off combine to
score 51 points or more, the "Papa's Play" offer – a large
one-topping pizza and any 2-liter Pepsi-Cola beverage for
$10 – will become active. The
offer can be redeemed at www.papajohns.com by entering promo code:
PAPAPLAY. The offer will be active the Tuesday after each NFL
Monday Night Football game from now through December 27.
Follow Pepsi and Papa John's at www.facebook.com/Pepsi and
www.facebook.com/PapaJohns to see more about "Halftime of a
Lifetime" and join the conversation.
About PepsiCo:
PepsiCo products are enjoyed by consumers one billion times a day
in more than 200 countries and territories around the world.
PepsiCo generated more than $63
billion in net revenue in 2015, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around. We believe that
continuously improving the products we sell, operating responsibly
to protect our planet and empowering people around the world is
what enables PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
About Papa John's:
Headquartered in Louisville, Kentucky, Papa John's
International, Inc. (NASDAQ: PZZA) is the world's
third-largest pizza delivery company. For 15 of the past 17 years,
consumers have rated Papa John's No. 1 in customer satisfaction
among all national pizza chains in the American Customer
Satisfaction Index (ACSI). Papa John's is the Official
Pizza Sponsor of the National Football
League and the Official Pizza of Major League
Baseball. For more information about the company or to order
pizza online, visit Papa
John's at www.papajohns.com. Also visit us on Facebook at
www.facebook.com/PapaJohns, Twitter
at http://twitter.com/PapaJohns, YouTube at
www.youtube.com/user/papajohns, Instagram at
instagram.com/papajohns, Pinterest at
www.pinterest.com/papajohnspizza, and Vine at vine.co/papajohns.
Looking to be a part of something Better? Learn more about
franchising with Papa
John's at www.papajohns.com/franchise.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/pepsi-and-papa-johns-launch-super-bowl-li-halftime-of-a-lifetime-promotion-300367956.html
SOURCE PepsiCo