IRVING, Texas, July 20, 2016 /PRNewswire/ -- 7-Eleven,
Inc., the world's largest convenience retailer, and
Redbox , America's destination for new-release
entertainment, are bringing back their popular free movie
night offer this summer. Movie-lovers can receive a FREE Redbox
movie night with every Big Gulp® fountain
drink purchase, while supplies last. The exclusive offer runs
through Aug. 31 at participating U.S.
7-Eleven® stores and promo codes can be redeemed through
October 31, 2016.
A peel-off label with a unique Redbox promo code is attached to
the side of Big Gulp promotional cups. The codes for a free one-day
DVD rental can be entered online or at any of Redbox's
nearly 35,000 U.S. locations.
Last summer, 20 million free Redbox movie rentals were available
to movie-lovers who purchased their favorite Big Gulp soft drinks
at 7-Eleven stores. It was Redbox's first promotion with 7-Eleven
and the biggest in the entertainment rental company's history.
Expanding on this success and consumer excitement, Redbox and
7-Eleven are offering over 30 million free Redbox movie
rentals.
"We are offering our Big Gulp customers a new level of value, a
cold delicious Big Gulp drink at a great price and the ability to
feed their desire to watch newly released summer movies," said
Laura Gordon, vice president of
Brand Innovation and Marketing. "Customers can quench their thirst
with a Big Gulp during the hot, busy summer days and relax with a
Redbox movie at night."
To find a nearby Redbox location, consumers can enter their ZIP
codes at redbox.com/locations or download the Redbox app, which
lets users find a location, browse and reserve movies in
advance.
"Last year's Big Gulp-Redbox movie nights exceeded all our
expectations," said Michael Wokosin,
VP, digital marketing, CRM and partnerships at Redbox. "Summer is
the season when studios release some of the year's biggest action
films for consumers to enjoy in the comfort of their homes.
7-Eleven proved to be the perfect outlet to reach movie fans across
the U.S."
About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier
name and largest chain in the convenience retailing industry. Based
in Irving, Texas,
7‑Eleven® operates, franchises and licenses more
than 10,700 7‑Eleven stores in North
America. Globally, approximately 59,500 7‑Eleven stores
serve customers in 17 countries. Find out more online at
www.7-Eleven.com.
About Redbox
Redbox, an Outerwall Inc. (Nasdaq: OUTR) brand, offers new-release
DVD, Blu-ray Disc® and video-game rentals through its
network of conveniently located, self-service kiosks. Redbox
has rented more than 4 billion discs and is available at nearly
35,000 U.S. locations, including leading grocery, drug and
convenience stores, and select Walgreens, Walmart and McDonald's
locations. For more information, visit www.redbox.com and
for more information about Outerwall Inc.,
visit www.outerwall.com.
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SOURCE 7-Eleven, Inc.