Nokia offers a look at the future of television at IBC
September 13 2017 - 3:01AM
Press Release
- Nokia sees a future of TV where consumers access highly
personalized and customizable content from anyone, at any time,
anywhere and on any device
- Innovations in screen technology, data collection, cloud
computing, artificial intelligence and automated algorithms are
driving rapid change in television that will require operators to
evolve their role in the ecosystem
- To support this vision, Nokia expands Velocix portfolio with
debut of the Virtualized User Experience Platform (UXP) to deliver
personalized experiences via the cloud
13 September 2017
IBC2017 Amsterdam - Today Nokia unveiled a glimpse of the
future of entertainment with the release of its "From Television to
Any Vision" report, which forecasts how entertainment content will
be discovered, accessed and enjoyed, resulting in a dramatically
different consumer experience by 2025.
Presented in an extensive white paper, imagined through video
and made tangible through demonstrations at Nokia suite #17, Hall
15 at IBC, "Any Vision" is targeted at the broader television
industry, outlining the foundation needed for creating an
immersive, dynamic and highly personalized consumer entertainment
experience. Nokia is committed to working closely with operators
and others to help make decisions today that will enable the
promise of Any Vision in the near future.
"Mainstream consumers are demanding ubiquitous access to content
they care about across a range of screens and display devices -
whether at home or on the go. As the explosion of video delivery
options continues to feed that demand, we believe television as we
know it today will be unrecognizable by 2025," said Paul Larbey,
head of Nokia's IP Video business. "We are seeing the changes
already. The challenge for operators is helping it all evolve in a
coherent and connected fashion that maximizes the power of the
technologies driving innovation. Our role is to provide our
partners with tools they can immediately implement to offer a
seamless and personal experience to their ultimate consumer."
With innovations in screen technology, data collection, cloud
computing, artificial intelligence and automated algorithms driving
rapid change, harnessing the power of these influences to deliver
focused and personalized experiences will require operators to
evolve their role in the ecosystem. A pathway to new offerings
involves moving the functionalities that control the delivery and
curation of content from the home and proprietary devices into the
cloud. To that end, the Nokia Virtualized User Experience platform
(UXP), which was also launched today as part of Nokia's Velocix
portfolio of IP Video innovation solutions, enables operators to
dynamically build and render a consistent and personalized consumer
experience based on location, device type, moment in time and a
host of other data points and factors.
The Any Vision concept is built around the proposition that any
show from anyone can be enjoyed on any surface at any time. A
smartphone or tablet will serve as the anchor device, while
aggregation of broadcast and IP-delivered content via advanced
algorithms will recommend programming based on personal interest,
social media engagement, daily schedule and other criteria.
Ultimately, this will enable consumers to access content in a
highly personalized and customizable environment, unconstrained by
linear programming and walled garden accounts.
"The popularity of smartphones, consumers' shift towards
streaming media consumption and the emergence of an "app economy"
are driving rapid and wholesale change in the over $600
billion-plus Pay TV and VOD industry," noted Paul Erickson, senior
analyst at IHS Markit. "What the industry will look like over the
next five to ten years will be shaped largely by how and whether
content distributors and aggregators act proactively to take
advantage of these changes over the long run, as opposed to
reactively responding in the present."
Movement toward Any Vision will drive advances in network
architecture such as creating massive scale access, moving
intelligence and cloud resources to the network edge and developing
modular video platforms on a microservices architecture. Conceived
by Nokia with operators as a key constituency, Any Vision charts a
course for Nokia and its partners into the future.
"Service and technology providers, network operators, content
owners, aggregators and others across the online video value chain
have been key drivers of the IP video revolution and staggering
consumer adoption," said Jason Thibeault, Executive Director at the
Streaming Video Alliance. "As video delivery transitions into
IP data streams, we expect these same players will be at the
forefront of creating immersive, next generation experiences that
dramatically expand consumer engagement."
More information about the Any Vision reality enabled by the
Velocix solutions, plus the implications for the industry, can be
found at nokia.ly/anyvision
ResourcesVideo: Your video. Your way. Your time.White
paper: Any Vision - Implications for TV Operators White paper: Any
Vision - the highly personalized future of televisionBrochure: Any
Vision - the highly personalized future of televisionPress release:
Nokia delivers highly customizable, cloud-based platform for
creating "any screen" TV experiences
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Media Enquiries:Trudy DeWittePhone :
973-495-8293Email : trudy.dewitte@nokia.com
Nokia Communications Phone: +358 10 448 4900
Email: press.services@nokia.com
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