New Xerox Brand Strategy Puts Focus on Helping Businesses and Governments Achieve Better Results
August 28 2015 - 7:00AM
Business Wire
Work has changed; it’s frenetic, process-laden and
regulation-heavy. But improving the work itself is within
reach.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150828005119/en/
Xerox is Helping the 2015 US Open Work
Better -- NORWALK, Conn., Aug. 28, 2015 -- Operational efficiency
is top priority for businesses and governments, and at major events
like the U.S. Open. Today, Xerox launched a new brand strategy –
Work Can Work Better – to highlight how organizations can stay on
top of their game. Contact: Erin Isselmann, Xerox, +1-503-819-6825,
Erin.Isselmann@xerox.com
Xerox (NYSE:XRX) has launched a brand strategy that declares,
“Work Can Work Better.” This new brand platform describes what is
possible when business solutions are designed around both new
technology and human insights.
“The business environment is complicated and noisy,” said Ursula
Burns, Xerox chairman and chief executive officer. “Our customers
look to us to simplify their business processes and develop
solutions that improve their operations and performance.”
John Kennedy, Xerox vice president and chief marketing officer,
adds, “The technology choices available to address business
problems continue to expand. Clients need practical solutions that
address the way people, business processes and technology intersect
for real business outcomes.”
Xerox’s new brand strategy takes a human-centric view of the
benefits made possible when “work works better” and is supported
with new advertising and digital campaigns.
The advertising effort is initially led by two 30-second
television spots describing how Xerox works behind the scenes to
manage business processes and improve how work gets done. Four
subsequent spots dive deeper into specific industry issues and the
company’s perspective on customer care, human resources, healthcare
and transportation.
Other media will include six print ads, the first of which will
debut this Sunday at the US Open tennis tournament. The print ads
will also appear in airports and in digital advertising.
Xerox also redesigned Xerox.com to be content and social driven,
enabling engagement from any device. It includes shareable stories
that highlight Xerox clients and their industries in a personalized
and user-centric way.
The advertising campaign will launch in the U.S., followed
shortly thereafter by the U.K., with a phased global rollout of the
new Xerox.com experience.
Click to Tweet
About Xerox
Xerox is helping change the way the world works. By applying our
expertise in imaging, business process, analytics, automation and
user-centric insights, we engineer the flow of work to provide
greater productivity, efficiency and personalization. We conduct
business in 180 countries, and our more than 130,000 employees
create meaningful innovations and provide business process
services, printing equipment, software and solutions that make
a real difference for our clients – and their customers. Learn more
at www.xerox.com.
Note: To receive RSS news feeds, visit
http://news.xerox.com. For open commentary, industry perspectives
and views visit http://www.linkedin.com/company/xerox,
http://twitter.com/xeroxcorp, http://simplifywork.blogs.xerox.com,
http://www.facebook.com/XeroxCorp or
http://www.youtube.com/XeroxCorp.
Xerox®, Xerox and Design® and Work Can Work Better are
trademarks of Xerox in the United States and/or other
countries.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150828005119/en/
Media:XeroxErin Isselmann,
+1-503-819-6825Erin.Isselmann@xerox.comorSean Collins,
+1-310-497-9205Sean.Collins2@xerox.comorText100 for XeroxBrian
Carnevale, +1-585-697-2616BrianC@Text100.com
Xerox (NYSE:XRX)
Historical Stock Chart
From Aug 2024 to Sep 2024
Xerox (NYSE:XRX)
Historical Stock Chart
From Sep 2023 to Sep 2024