STAMFORD, Conn., Aug. 18, 2015 /PRNewswire/ -- Teaching kids
proper oral care habits can be a challenge for parents – and
getting kids excited about brushing their teeth is even more
difficult. To make tooth brushing a more positive experience,
Philips Sonicare, the #1 dental professional-recommended power
toothbrush brand in the United
States, is introducing a breakthrough innovation - the NEW
Philips Sonicare For Kids rechargeable toothbrush, equipped with
Bluetooth® wireless technology and a fun, interactive
coaching app that helps motivate kids ages three and up to learn to
brush their teeth effectively.
Bluetooth® wireless technology connects the Philips
Sonicare For Kids power toothbrush directly to its customizable
FREE coaching app, which helps kids develop good oral care habits
with the help of their (adorable!) personal brushing coach
"Sparkly" who teaches proper brushing techniques and rewards kids
for doing a thorough job each time they brush. Fun, educational
games encourage kids to brush longer each time, building up to the
dental professional-recommended two minutes, while getting them
excited about the daily activity. In addition, a separate dashboard
in the app allows parents to monitor their child's performance and
progress as well as set up custom milestones and incentives to keep
them motivated.
"Parents want to help their children build a foundation of
healthy habits for life, while also encouraging their playful and
imaginative side," said Boon Lai, Vice President of Marketing for
Philips North America. "With the Philips Sonicare For Kids'
"Sparkly" brushing coach playfully encouraging good oral care
habits, the bathroom will become less of a battle ground and kids
will look forward to brushing their teeth."
In fact, 98% of parents say it's easier to get their kids to
brush longer and better with the new Philips Sonicare For Kids.
With more than 500 strokes per second and the ability to remove up
to 75% more plaque in hard to reach places than a manual
toothbrush, the power toothbrush's sonic cleaning power helps
compensate for developing techniques as children become better at
brushing. It's equipped with the same effective, patented sonic
technology that is found in all Philips Sonicare power toothbrushes
that drives fluid between teeth and along the gum-line for a gentle
yet effective clean – great for kids with braces. Other features
designed especially for kids include:
- Eight Peel-and-Stick Designs inspired by
"Sparkly" for boys and girls, allowing children to customize
their toothbrush
- KidTimer gradually increases to two minutes to train
kids to brush for the dentist-recommended time
- Easy Grip Handle allows kids to brush independently or
with the help of a parent
Philips Sonicare For Kids is available now at Amazon, Target,
Walmart, Best Buy, and other retailers. With a suggested retail
price of $49.99, the power toothbrush
helps your child form a lifetime of healthy oral care habits for
less than the average cost to treat a cavity1. The
Philips Sonicare For Kids app comes FREE with the power toothbrush
and is available to download on iPhone and iPad (Android version to
follow by end of September).
Visit www.philips.com/sonicareforkids for more information and
check out www.sonicare.com to learn about the entire range of
Philips Sonicare power toothbrushes. You can also become a fan of
the brand on Facebook and Twitter.
1"How Much Does a Cavity Filling Cost?" CostHelper.
2009.
Bluetooth®:
The Bluetooth® word
mark and logos are registered trademarks owned by Bluetooth SIG,
Inc. and any use of such marks my Philips is under license. Other
trademarks and trade names are those of their respective
owners.
About Royal Philips:
Royal Philips (NYSE: PHG, AEX:
PHIA) is a diversified health and well-being company, focused on
improving people's lives through meaningful innovation in the areas
of Healthcare, Consumer Lifestyle and Lighting. Headquartered in
the Netherlands, Philips posted
2014 sales of EUR 21.4 billion and
employs approximately 105,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care,
acute care and home healthcare, energy efficient lighting solutions
and new lighting applications, as well as male shaving and grooming
and oral healthcare. News from Philips is located
at www.philips.com/newscenter.
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SOURCE Royal Philips