MetLife’s Infinity App Wins Fifth Industry Award and Ranks as Most Popular Insurance App in Hong Kong
May 15 2015 - 6:17AM
Business Wire
MetLife Hong Kong’s* Infinity app, a digital time capsule and
legacy creator, recently picked up its fifth industry award as it
won Silver for “Best App” at the 2015 Asia-Pacific Stevie® Awards.
The highly decorated app also boasts the most popular insurance app
launch in Hong Kong^.
“At MetLife, we understand that the most tangible meaning of
insurance is actually how it makes our customers feel today.
Infinity app’s innovative time capsule offers a unique benefit to
Infinity app users: to share later what’s important now – recording
and safeguarding their most precious memories for their loved ones
to relive and cherish,” said Ms. Sunshine Farzan, Vice President,
Head of Marketing and Communications, MetLife Hong Kong. “I am
proud and humbled by the success of Infinity app, and hope it has
helped to make a positive difference and encourage Hong Kong people
to pursue more from life by making thinking about your future and
that of your loved ones – something that most find stressful – a
social, sharable and enjoyable experience which helps people feel
positive about today.”
The Infinity app utilizes a simple interface that is privately
shareable, which allows people to capture and share positive
messages, photos, and videos to deliver these to their loved ones
at a predetermined time in the future. Users can also upload
practical items that their loved ones may need to access now or
will need in the future. The innovative features, sleek and easy
design, and relevance to Hong Kong people’s lives have helped
catapult Infinity app’s popularity and recognition from the
industry.
In addition to its success at the 2015 Asia-Pacific Stevie®
Awards, the Infinity app has also won an “Innovation Award” at the
2014 Asia Insurance Technology Awards, “Outstanding Achiever for
Best Use of Technology” at the BENCHMARK Wealth Management Awards
2014, and Bronze Awards for “Best App in Creative Design” and “Best
App in Consumer Brand” at the 2015 Mob-Ex Awards Hong Kong.
About MetLife
MetLife, Inc. (NYSE: MET), through its subsidiaries and
affiliates (“MetLife”), is one of the largest life insurance
companies in the world#. Founded in 1868, MetLife is a global
provider of life insurance, annuities, employee benefits and asset
management. Serving approximately 100 million customers, MetLife
has operations in nearly 50 countries and holds leading market
positions in the United States, Japan, Latin America, Asia, Europe
and the Middle East. For more information, visit
www.metlife.com.
*MetLife Limited and Metropolitan Life Insurance Company of Hong
Kong Limited (collectively “MetLife Hong Kong”) are wholly-owned
subsidiaries of MetLife, Inc. in Hong Kong and private companies
limited by shares incorporated and registered under the applicable
laws in Hong Kong. Both MetLife Limited and Metropolitan Life
Insurance Company of Hong Kong Limited are authorized insurers
carrying long term business in Hong Kong.
^Based on Appannie.com. The Infinity app ranked as high as 7th
on Google Play (June 22, 2014) and 9th on iTunes (July 27, 2014) in
the lifestyle and social networking categories respectively.
#Based on non-banking assets according to A.M. Best research
2012 data, Best’s Review July 2014
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150515005185/en/
For MetLife, Inc.:Aaron Kreuscher, (852)
2231-8103akreuscher@hoffman.comorSunshine Farzan, (852) 2199
1821sfarzan@metlife.com
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