Merrill Edge Launches Merrill Edge Guided Investing, Bridging the Gap Between Online Investing & Professional Portfolio Manag...
February 08 2017 - 9:00AM
Business Wire
Low-Cost Platform Combines the Expertise of the
Global Wealth and Investment Management Chief Investment Office
With Cutting-Edge, Easy-to-Use Technology
Merrill Edge announced today the nationwide public launch of its
online advisory platform, Merrill Edge Guided Investing, the latest
addition to its continuum of investment offerings — and an
intuitive new online investing service that combines expert insight
with the convenience and flexibility of online management.
The platform offers investors another way to pursue their
financial goals, whether they have a little or a lot to invest.
Backed by the power of world-class research and deep financial
expertise, it provides access to strategies that are built and
managed by the Global Wealth and Investment Management (GWIM) Chief
Investment Office, rather than algorithms, to help clients set,
pursue and achieve their financial goals.
Aron Levine, head of Merrill Edge, said: “Not all investors are
alike, and neither are all online advisory platforms. We recognize
that investors have different needs, preferences, and levels of
complexity in their lives. No matter when, where, or how they like
to invest — whether independently, with an advisor, or through some
combination of both — we aim to help them pursue their financial
and life goals. Merrill Edge Guided Investing is our way of
bringing together advice and technology to create stronger
relationships with investors.”
How Merrill Edge Guided Investing works
Investors can open a Merrill Edge Guided Investing account on
MerrillEdge.com with as little as $5,000. Clients specify an
investing goal, and, based on the information they provide, receive
a recommended investment strategy designed by a team of Merrill
Lynch investment experts. They are then presented with options to
open and fund the account.
Said David Poole, head of Merrill Edge Advisory and Client
Services: “By using innovative technology backed by the expertise
of Merrill Lynch’s investment professionals, clients can take
concrete steps towards meeting specific investing goals, with an
easy-to-use online experience and professionally managed portfolios
— all with a low minimum investment.”
GWIM’s Chief Investment Office develops the investment
strategies, including providing its recommendations of ETFs and
related asset allocations. Managed Account Advisors LLC, Merrill
Lynch’s affiliate, is the portfolio manager responsible for
implementing the Merrill Edge Guided Investing strategies for
client accounts based on the GWIM CIO’s recommendations.
Merrill Edge Guided Investing can also complement a client’s
existing Merrill Edge, Merrill Lynch or U.S. Trust relationship.
Clients can work one-on-one with a Merrill Edge Financial Solutions
Advisor™, either by phone or in person at a Bank of America
financial center, to develop a plan built around their financial
goals. Existing Merrill Lynch and U.S. Trust clients are encouraged
to contact their advisor to see how the platform fits with their
current strategy. Merrill Lynch Wealth Management is among the
largest provider of wealth management and investment services for
individuals and businesses globally, with $2.1 trillion in client
balances as of December 31, 2016.
Merrill EdgeMerrill Edge is a streamlined investment service
that provides access to the investment insights of Merrill Lynch
and the convenience of Bank of America banking. With Merrill Edge,
clients can view their Merrill Edge investment and Bank of America
bank accounts on one page online. They also have access to
easy-to-use tools, actionable insights, one-on-one guidance and
competitive pricing for online trades. If clients prefer to receive
advice and guidance to pursue and track financial goals, Merrill
Edge Roadmap® allows them to work one-on-one with a Merrill Edge
Financial Solutions Advisor to develop a personalized action plan
and receive specific investment recommendations tailored to them
and their personal goals.
Bank of AmericaBank of America is one of the world’s leading
financial institutions, serving individual consumers, small and
middle-market businesses and large corporations with a full range
of banking, investing, asset management and other financial and
risk management products and services. The company provides
unmatched convenience in the United States, serving approximately
46 million consumer and small business relationships with
approximately 4,600 retail financial centers, approximately 15,900
ATMs, and award-winning online banking with approximately 34
million active accounts and nearly 22 million mobile active users.
Bank of America is a global leader in wealth management, corporate
and investment banking and trading across a broad range of asset
classes, serving corporations, governments, institutions and
individuals around the world. Bank of America offers
industry-leading support to approximately 3 million small business
owners through a suite of innovative, easy-to-use online products
and services. The company serves clients through operations in all
50 states, the District of Columbia, the U.S. Virgin Islands,
Puerto Rico and more than 35 countries. Bank of America Corporation
stock (NYSE: BAC) is listed on the New York Stock Exchange.
Visit the Bank of America newsroom for more Bank of America
news, and click here to register for news email alerts.
www.bankofamerica.com
Neither Merrill Lynch nor any of its affiliates or financial
advisors provide legal, tax or accounting advice. You should
consult your legal and/or tax advisors before making any financial
decisions.
Banking products are provided by Bank of America, N.A., and
affiliated banks, Members FDIC and wholly owned subsidiaries of
Bank of America Corporation.
Merrill Edge® is available through Merrill Lynch, Pierce, Fenner
& Smith Incorporated (MLPF&S), and consists of the Merrill
Edge Advisory Center (investment guidance) and self-directed online
investing.
MLPF&S is a registered broker-dealer, Member SIPC and wholly
owned subsidiary of Bank of America Corporation.
Investment products:
Are Not FDIC Insured
Are Not
Bank Guaranteed
May Lose Value
© 2017 Bank of America Corporation. All rights reserved.
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Reporters May Contact:Susan Atran, Bank of America,
1.646.743.0791susan.atran@bankofamerica.com
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