Match TV Harnesses the Power of Avid Studio Suite to Create Stunning Sports Coverage and Boost Revenue Streams
September 27 2016 - 10:36AM
Avid® (Nasdaq:AVID) today announced that Match TV, the Russian
public sports broadcaster, is relying on the Avid MediaCentral®
Platform and the Avid Studio Suite for the creation of world-class
graphics packages for national and global sporting events. Match TV
also recently added Avid Invictus to its extensive Avid graphics
toolset in order to enhance its live sporting events.
Avid Invictus uses sensor- and image-based tracking technologies
to overlay any type of graphic object—including textures, clips,
and video insertions—to any precise location in any live sports
event. Graphic overlays can include commentary, advertisements,
sponsorship messages, and more. Match TV uses 3Designer authoring
software and the 3DPlay graphics solution to deliver captivating 2D
and 3D real-time brand graphics and on-screen content.
Match TV (Russian: Матч ТВ) is the Russian all-country TV
sub-holding channel specializing in sports and healthy lifestyle.
In addition to Match TV, the composition of the sub-holding
channels also includes 11 thematic channels under the name Gazprom
Media Match. These channels already had several augmented reality
and graphics systems from the Avid Studio Suite including 3DPlay
and 3Designer, powered by the HDVG video rendering platform.
Gazprom Media Match airs several types of programming, including
major sports events; news; analytical and entertainment programs;
reality and talk shows; documentary series; a show about healthy
lifestyles; and feature films and TV series about sports.
Sub-holding channels offer exclusive content for different
audiences and ages.
“We broadcast coverage of many different sports and need to
cover them all in a slick and relevant way to stand out from the
competition,” said Dmitriy Granov, СЕО of Match TV. “With ever
increasing competition for viewers, broadcasters must present
highly engaging content to win and retain an audience.”
“The seamless integration between market leading Avid solutions
within the Avid MediaCentral Platform enables sports broadcasters
like Match TV to offer sophisticated and appealing programming
across a wide range of sports,” said Ofir Benovici, senior
director, Broadcast Products at Avid.
About AvidThrough Avid Everywhere™, Avid
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© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid Nexis, iNEWS, Interplay, AirSpeed,
MediaCentral, Media Composer, Pro Tools, and Sibelius are
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Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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