MRP Appoints James Regan as CMO
August 24 2016 - 11:57AM
Business Wire
MRP (LSE: FDP), a global provider of end to end predictive
marketing and sales solutions powered by data, software, and
services today announced the appointment of James Regan to the
newly created role of Chief Marketing Officer. Regan, who
co-founded MRP with CEO Kevin Cunningham in 2002, will also
continue as President of MRP’s LATAM operations, which has been his
primary focus for the last four years. In his new role, Regan will
be responsible for driving the growth of the organization worldwide
through the company’s marketing strategy and related
initiatives.
“Our global marketing efforts are critical to MRP’s success as
we seek to drive sustainable, profitable growth and deliver on the
innovation the market expects,” said Kevin Cunningham, CEO of MRP.
“This role is a natural next step for Jim. He has lead our sales
operations team, expanded our presence in Latin America by 139%,
and has the marketing expertise to take MRP to the next level.”
“This is the perfect place for me right now. Over the last 14
years we’ve built an incredible, global organization. We are a
critical piece of the sales and marketing process for some of the
largest companies in the world,” Regan said. “Now it’s time to take
this story of success, partnership and longevity and share it with
the world.”
Regan earned a degree in marketing from LaSalle University, and
began his career in sales for Merck, based in New York City. Prior
to founding MRP, Regan worked as the director of marketing for an
internet-based startup.
About MRP
MRP is a global provider of account-based marketing
intelligence, software, and services. Since 2002, clients have
relied on MRP to deliver insights, drive pipeline, and provide ROI
through a combination of predictive intelligence and integrated
marketing tactics. MRP has 12 offices worldwide, does business in
over 100 countries, and is a wholly owned subsidiary of the FD
Group, PLC (LSE: FDP).
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MRPBetsy HargusVice President215-587-8851bhargus@mrpfd.com
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