LiveRamp Expands Data Onboarding Service to United Kingdom and France
April 26 2016 - 2:00AM
Business Wire
LiveRamp™, an Acxiom® company (NASDAQ:ACXM), today announced
that it has launched its data onboarding service in the United
Kingdom and France to meet rapidly growing demand from clients and
partners. Global and local brands can now use LiveRamp to activate
offline first- and third-party data across their marketing stack,
enabling them to reach consumers with relevant messages and tie
online campaigns back to real sales results.
“In today’s era of omni-channel commerce, consumers engage with
a brand across multiple touchpoints. Connecting data at the
consumer level is key to providing unique experiences as well as
products and services that exceed expectations,” said Michel
Bellanger, Head of Marketing for Carrefour Media. “Through
LiveRamp, we can provide brands with better ability to understand
customer journeys, execute 1-to-1 marketing strategies, and measure
the impact of campaigns on in-store sales.”
LiveRamp makes it safe and easy for marketers to bring their
highly valuable first-party CRM and sales transaction data into
their preferred DMPs, measurement systems, and online marketing
platforms for display, video, search, mobile and website
optimization. By acting as a connectivity layer across all parts of
the marketing stack, LiveRamp breaks down data silos and enables
highly effective people-based strategies for measurement,
targeting, and 1-to-1 marketing.
“Our expansion into Europe represents a significant step toward
our vision for powering a world where all marketing is relevant,”
said Travis May, president and general manager, LiveRamp.
“Marketers are faced with overwhelming complexity created by an
explosion of data, devices, and applications. Data onboarding
simplifies omni-channel engagement and dramatically reduces waste
by enabling everything in the marketing stack to work
together.”
Through LiveRamp’s data onboarding service, client records are
matched in a Safe Haven™ environment that conforms to regional data
protection requirements. Data is matched with the highest levels of
accuracy using a combination of Acxiom AbiliTec® for offline
recognition and deterministic matching of records to online
devices. Once data is matched, clients can distribute data across a
rapidly growing ecosystem that includes more than 300 partners in
the US, and over 100 partners in Europe.
“We’re excited to work with LiveRamp to bring the benefits of
data onboarding to international markets,” said Amit Ahuja, general
manager of data management, Adobe. “Together, LiveRamp and Adobe
deliver a powerhouse solution for helping marketers unlock the
power of their data to deliver seamless experiences across any
channel and device.”
“Data is both the fuel and exhaust of programmatic marketing.
Our partnership with LiveRamp is key in our ability to help brands
and agencies maximize the impact of their data, communicating with
their best customers and driving business outcomes. And by
expanding to new global markets, LiveRamp allows MediaMath to
support our clients where they are,” said Joe Zawadzki, CEO,
MediaMath.
About LiveRamp
LiveRamp connects more than 300 digital marketing platforms
and data providers. We help marketers eliminate data silos and
unlock greater value from the tools they use every day.
By onboarding and unifying customer data across disparate
systems, we provide the connectivity brands need to reach consumers
across channels and measure the impact of marketing on
sales. LiveRamp is an Acxiom company delivering
privacy safe solutions to market and honoring
the best-practices of leading associations including the
Digital Advertising Alliance’s (DAA) ICON
and App Choices programs. For more information,
visit www.LiveRamp.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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AcxiomSherry Hamilton, 501-252-6029Corporate
Communicationssherry.hamilton@acxiom.comGACXM
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