Kroger Names IRI as Preferred Market Measurement Partner to Help Shape Future of Grocery Retail Landscape
July 27 2016 - 3:00PM
Business Wire
IRI®, a global leader in innovative solutions and services for
consumer, retail, media and over-the-counter health care companies,
announced today that it has reached a long-term agreement with The
Kroger Co. (NYSE: KR) to further enhance Kroger’s Customer 1st
strategy and strengthen the industry-leading solutions and services
offered by IRI and Kroger.
IRI will be Kroger’s preferred partner for market measurement
services, which provide Kroger and its supplier partners a common
view of their business performance compared to the rest of the
market. The industry-leading IRI Liquid Data™ technology platform
and extensive product movement and causal data – which includes
weather, gas and macroeconomic factors – will help both Kroger and
its suppliers collaborate more easily and make better decisions to
benefit customers.
“IRI and Kroger are at the forefront of the shifting landscape
by providing better market measurement data and industry-leading
technology to create highly personalized consumer marketing to
drive growth,” said Andrew Appel, president and chief executive
officer, IRI.
“In everything we do and every decision we make, we put our
customers first. Our relationship with IRI is another step in this
direction,” said Mike Donnelly, Kroger’s executive vice president
of merchandising. “We believe IRI has the best tools and technology
to allow both Kroger and our suppliers to access better market
insights, helping us create even better experiences for every
customer.”
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth
for clients driven by truly personalized marketing activation
requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad
range of industry leaders to create innovative joint solutions,
services and access to capabilities to help its clients more
effectively compete in their various markets and exceed their
growth objectives. IRI is committed to its partnership philosophy
and continues to actively enhance its ecosystem of partners through
alliances, joint ventures, acquisitions and affiliations. The IRI
Partner Ecosystem includes such companies as Adobe,
The Boston Consulting Group,
comScore, Experian, GfK, Gigwalk,
Ipsos, Kantar, MasterCard
Advisors, MaxPoint, Millward
Brown Digital, Mu Sigma, Oracle,
SPINS, Univision and others.
About IRI
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care
organizations, retailers, financial services and media companies
grow their businesses. With the largest repository of purchase,
media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000
clients around the world in their quests to remain relentlessly
relevant, capture market share, connect with consumers and deliver
market-leading growth. A confluence of major external events – a
revolution in consumer buying, big data coming into its own,
advanced analytics and automated consumer activation – is leading
to a seismic shift in drivers of success in all industries. IRI
enables manufacturers and retailers to take advantage of today's
advanced technology to create new levels of personalization that
lead to accelerated, sustained growth. More information is
available at http://www.iriworldwide.com/.
About The Kroger Co.
Every day, the Kroger Family of Companies makes a difference in
the lives of 8.5 million customers and 431,000 associates who shop
or serve in 2,778 retail food stores under a variety of local
banner names in 35 states and the District of Columbia. Kroger and
its subsidiaries operate an expanding ClickList offering – a
personalized, order online, pick up at the store service – in
addition to 2,230 pharmacies, 785 convenience stores, 323 fine
jewelry stores, 1,400 supermarket fuel centers and 38 food
production plants in the United States. Kroger is recognized as one
of America’s most generous companies for its support of more than
100 Feeding America food bank partners, breast cancer research and
awareness, military service members and their families, and more
than 145,000 community organizations, including schools. A leader
in supplier diversity, Kroger is a proud member of the Billion
Dollar Roundtable.
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version on businesswire.com: http://www.businesswire.com/news/home/20160727006016/en/
IRI Contacts:John McIndoe, john.mcindoe@iriworldwide.com,
312-474-3862Shelley Hughes, shelley.hughes@iriworldwide.com,
312-474-3675orKroger Contacts:Investors: Kate Ward, Kroger,
513-762-4969
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